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GoTab Partners with Mastercard

Bringing Click to Pay checkout technology to GoTab-operated hospitality venues

Arlington, VA, March 31, 2022 – Restaurant commerce platform, GoTab, today announced it is partnering with Mastercard to transform the digital payment experience at hospitality venues across the U.S. with the implementation of Click to Pay – a payment solution that makes checkout easier by eliminating the need to manually enter card details.

Click to Pay offers consumers a more convenient and secure guest checkout experience across devices and channels. Built on EMV® Secure Remote Commerce industry standards, Mastercard Click to Pay makes it easier and safer for consumers to check out online without having to remember passwords or manually enter card details each time. For returning users, intelligent recognition puts preferred cards at their fingertips, with the highest levels of convenience – no need to manually enter details and no new button to press. With a payment platform embedded into checkout, all cards can be managed in a single secure profile and automatically updated. Mastercard also uses tokenization, when available, to encrypt personal information, helping consumers shop with peace of mind while reducing fraud and false declines

After opening a tab on a smartphone (via a QR code) at GoTab-operated venues, customers can select to save their Mastercard payment information to Click to Pay, where their Mastercard payment information is automatically saved, providing them with the opportunity to add food and drinks to their tab, or close their tab without having to worry about re-entering payment details. Once diners are ready to leave, their tab is automatically charged to their Mastercard, providing a quick and secure checkout experience. Consumers can also opt to keep their Mastercard on file within their GoTab profiles to quickly pay at any GoTab-operated venue.

“We strive to help our operators enhance the guest experience.
"Mastercard Click to Pay is the perfect solution to simplify and make the checkout process easier, faster, and completely seamless.
As we get ready to process $1 billion in GMV in 2022, we are honored to work with Mastercard to enable our operators to deliver a safe and enjoyable guest experience."

– Tim McLaughlin, CEO

GoTab recently introduced Click to Pay across various Stone Brewing locations in California and Virginia.

“We’ve had a very successful run with GoTab and Mastercard Click to Pay across all of our taprooms and bistros. Our guests were already big fans of GoTab, but the convenience and security of Click to Pay made the payment experience even better.”

– Gregg Frazer, VP of Hospitality, Stone Brewing

Started in 2016 as an e-commerce solution for on-premise ordering, GoTab has since evolved into a comprehensive restaurant commerce platform, with full POS, kitchen operations, and delivery capabilities. A true cloud-based solution, GoTab allows guests to order and pay directly from their smartphone without having to download an app or create a password. Operators can also rely on GoTab’s POS, contactless ordering and payment features, and kitchen management systems (KMS) to run efficient, profitable operations. The full GoTab POS can easily be integrated and works with countless best-of-breed solutions for a continued focus on the core real-time operational experience.

GoTab’s partnership with Mastercard is slated to evolve and bring Click to Pay technology to all GoTab-operated venues. Restaurant operators can upgrade their payment experience and offer a new secure checkout experience to their customers.

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels, and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering, and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here, or learn more at https://gotab.io/en.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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