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GoTab Transforms The Guest Experience

Empowering guests to take control of their dining experience and facilitating contactless ordering via a unique tab system

Present in more than 35 states and used by hundreds of thousands of guests, restaurant commerce platform GoTab continues to roll out distinctive features designed to deliver a safe and flexible contactless dining experience for all. 

Support for Contactless Dining & Table-Side Ordering

With GoTab, guests scan a QR code directly from their mobile device, browse a menu, order and pay — all without downloading an application or waving down their server. For those who still prefer to interact and order through the restaurant’s staff, GoTab has recently added table-side ordering with contactless dine-in. This allows for a comfortable balance for guests, who can decide whether they want to keep full control of their meals by ordering via the GoTab platform, place their order through their server’s Mobile POS, or dabble with both ordering options for maximum flexibility. Guests can easily explore the restaurant’s contactless menu by browsing, searching or filtering using GoTags, helping those with dietary restrictions, allergies or aversions decide what to order.

Unique Contactless Tab Feature

GoTab is currently the only contactless platform with native features for opening a digital tab, sharing and splitting the tab and tips, and keeping the tab open until it’s time to settle. This unique tab system helps reduce transaction fees for both the guests and the operators. Starting a tab only takes a few seconds, by capturing the QR code placed on the table. Servers can also start and add to a tab, and seamlessly pass it off to guests. Both servers and guests can add to the digital check simultaneously. Guests can share their tab with friends, inviting them to join via text message or by scanning the QR code connected to their tab. Alternatively, each guest can maintain their own tab when sitting at the same table, making ordering and payment easy for all involved. 

Two-Way Text to Servers and Kitchen Staff

GoTab provides customers with the ability to text directly with the team on the floor or in the kitchen, via two-way text communications. Servers and Chefs can alert guests about sold out dishes or missing ingredients, and guests can share possible allergies, concerns or new selections with them. This feature is also extremely helpful for customers who order contactless takeout, curbside pickup or delivery from their favorite restaurants via the GoTab platform. 

Tab Splitting Made Easy

GoTab makes it easy to split the bill among diners, especially for those who have decided to share a common tab. When it’s time to pay, GoTab gives guests the options to pay table-side with a physical card using the GoTab Mobile POS or close out their tab on their mobile device via the GoTab platform. They can also provide feedback directly into the platform, submitting a review of their meal in real-time for enhanced communications with the dining venue.

As customers across the country become more and more comfortable with contactless dining, GoTab continues to enhance the platform’s features and transform the guest experience, making it more effortless, convenient and safe, one tab at a time. 

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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