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GoTab Unveils All-in-One Restaurant POS

At the forefront of innovation in the hospitality technology sector, restaurant commerce platform GoTab has unveiled a new all-in-one restaurant POS to further assist savvy operators to provide a robust guest experience.

Complementing the distinctive QR code ordering and payment solution

Arlington, VA, September 22, 2021 – At the forefront of innovation in the hospitality technology sector, restaurant commerce platform GoTab has unveiled a new all-in-one restaurant POS to further assist savvy operators to provide a robust guest experience.

A Cloud-Based POS Responsive To Guests’ Needs & Preferences

The GoTab restaurant POS was designed to help operators adapt to changing consumer preferences while still creating a personal connection with guests. As the global pandemic changed the dining industry, guests’ preferences shifted and customers now expect a different kind of hospitality experience, one that is responsive to their needs and preferences. With QR code ordering, guests enjoy having control over the ordering and payment experience, choosing to order what they want, whenever they want. With the GoTab all-in-one restaurant POS, operators can now easily tailor a guest-initiated experience or a server-initiated experience, enabling both parties to start and access the ordering tab and giving everyone flexibility to place orders however they wish. This means that GoTab truly helps provide the best customer service, allowing guests to easily communicate how they want the restaurant to curate their dining experience.

GoTab’s POS Helps Servers Do More with Less Effort

With the GoTab POS, front-of-house staff can handle the very first impression of guests’ on-site experience, which always makes or breaks the overall experience. Servers and managers can start and add to a digital tab, seamlessly pass the tab to guests, and then update it later with upsells or order changes. With less time spent taking orders by hand and entering them into a legacy POS, servers can be proactive and anticipate guests’ needs with more table touches, more upsells, and real-time issue resolution. When guests are ready, they can close out their tab on their mobile device via Credit Card, Apple Pay, or Android Pay. Those who prefer the traditional payment process can also pay at the table with GoTab’s POS.

A True Restaurant Commerce Platform

Unlike other POS systems, GoTab allows operators to capture each guest’s preferences and build upon each guest’s ordering data to create loyalty programs and better market to customers. This provides an opportunity to further build connections with guests, enhance their dining experience, and continue to communicate with them beyond their visit to the restaurant.

"GoTab has been a boon for us, helping us reduce labor and track financials and inventory. It's easy for customers and employees to use. We are just a single location pub but our suggestions for features are added regularly and customer support is the best we've seen for a point-of-sale system."

– Joshua Stanford, Manager at Gourmands Neighborhood Pub in Austin, TX

A Full Menu Of Options -- Online Food Ordering, Standalone Food Delivery & More

GoTab’s technology also provides restaurants with a menu of solutions that can adapt to a wide variety of restaurant needs. For instance, operators might want to start with online food ordering capabilities or a standalone food takeout and delivery system which integrates with their existing point of sale system. When they later decide to upgrade to a full GoTab POS, they have a platform with functions that seamlessly communicate with one another and provide a full 360-degree approach to restaurant operations.

GoTab Restaurant POS Features

No contracts or subscriptions required
Simple, fast easy set-up
Durable, low-cost, high-quality hardware
Integrates with GoTab’s top of line contactless ordering and handheld terminals
Cloud-based: access your POS data anywhere
Enterprise-Class 24 x 7 Live Support (phone, chat, email)
Online Training and Support
99.99% Availability

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels, and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering, and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here, or learn more at https://gotab.io/en

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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