GoTab, a leading restaurant commerce platform, today announced the launch of its new small-plate coursing feature that is driving efficiency and enhancing the dining experience. Purpose-built for restaurants specializing in small-plate dining, the new tool allows servers to fire courses to the kitchen in automatic intervals and adjust orders not yet fired to the kitchen in real-time, optimizing operations in the kitchen and enabling a more enjoyable guest experience.
GoTab, a leading restaurant commerce platform, today announced the launch of its new small-plate coursing feature that is driving efficiency and enhancing the dining experience. Purpose-built for restaurants specializing in small-plate dining, the new tool allows servers to fire courses to the kitchen in automatic intervals and adjust orders not yet fired to the kitchen in real-time, optimizing operations in the kitchen and enabling a more enjoyable guest experience.
Available on its flexible POS, GoTab’s feature is designed to meet the specific needs of restaurants focusing on small-plate service.Features such as automatic firing and custom coursing help brands simplify operations and eliminate challenges faced by front- and back-of-house employees in regards to correct course timing, dish pairing and table space. These capabilities not only improve kitchen efficiency and reduce server error, but they also enable hospitality by providing guests the time and space to enjoy each course at their own pace.
“Small-plate dining has become increasingly popular over the last few years, but most POS systems on the market are not designed to properly handle table service outside of the traditional three course meal,” said GoTab Co-Founder& CEO, Tim McLaughlin. “With our new small-plate coursing solution, we’re empowering operators with complete control over the coursing process to maximize kitchen efficiency and enhance the overall guest experience, driving profitability and keeping guests coming back for more.”
“We’ve seen time and time again customers looking to add another plate or two to round out their meal, and either having to wait too long for the items or having their appetizers come out at the same time as their main entrée, crowding the table and overwhelming the guest. This is the problem we’re now solving, and the automation for team members helps make these coursing decisions quick and painless,” McLaughlin continued.
How Coursing Works in the POS
How Coursing Works for Guests
Restaurant brands including a multi-unit Spanish tapas bar have utilized GoTab’s coursing feature to streamline operations in the kitchen and drive hospitality for their guests, many of whom order a variety of shareable dishes per visit regardless of the size of their party. With a specialized solution built to efficiently space out each course, restaurants are saving time and easing steps of service for employees while improving the guest experience and ultimately driving long-term brand loyalty.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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