Hospitality First Service Award: Maui Brewing

Hawaii's Largest Craft Brewery, Enhances Growth And Customer Experience With GoTab Partnership

Arlington, VA, September 13, 2022GoTab, a leading restaurant commerce platform,  today announced Maui Brewing Company, Hawaii’s largest craft brewery, and a team member of its flagship Kihei location, are recipients of its quarterly Hospitality Service Award, recognizing impeccable service while using technology to upgrade the guest experience. Designed to optimize experiences and efficiencies, GoTab is the only restaurant commerce platform that prioritizes the guest at the center of the experience.

Maui Brewing partnered with GoTab to enable profitable operations while simplifying the customer experience in order to drive long-term loyalty. Since partnering with GoTab earlier this year, Maui Brewing has achieved higher check averages, higher tips, and faster table turns.

Restaurant and tap room guests can place their orders and re-orders without getting back in line at the bar and can also pay at their convenience through GoTab’s mobile ordering and payment system, giving them control over their dine-in experience and eliminating the time it takes for servers to input orders and swipe payment cards manually.

By removing additional tasks such as inputting orders into a point-of-sale (POS) and processing payment, Maui Brewing team members are able to spend more time creating meaningful interactions with guests, answering questions about the menu and providing recommendations to build a memorable experience.

This was the experience for GoTab’s newest Hospitality Service Award winner, Michael Cohen, Co-Server at Maui Brewing’s flagship Kihei location.

I’ve always believed the core of hospitality is leveraging knowledge and passion to enhance the guest experience. With GoTab eliminating so many extra steps involved with order-taking and payment processing, we are able to serve more people faster, and I am able to focus on building personal connections with guests to make the most of their time at Maui Brewing. Since we started using GoTab, we’ve had to increase our inventory of glasses and flight boards to meet demand.

Michael Cohen

“At Maui Brewing, we’re always looking for ways to improve the guest experience while driving efficiency,” said Tony Ren, General Manager, Partner at Maui Brewing Co. Restaurants in Kihei. “GoTab’s easy-to-use solutions allow our guests to customize their dine-in experience to how they want it to be – whether traditional service, or the convenience to order, re-order and pay at their own pace. As a result, we’ve grown guest satisfaction through faster speed of service and more personalized hospitality from our servers, created operational efficiencies in the front- and back-of-house, and increased order frequency and check averages, all by incorporating easy-to-use technology into the dining experience.”

As recognition for his impeccable hospitality service at a GoTab-operated venue, Michael will receive a $2,000 cash prize along with recognition on the GoTab website, via a video testimonial, as well as a certificate and premium swag kit.

 “It’s very rewarding to see the momentum at Maui Brewing, and we’re honored to support its continued growth as we help to streamline the guest experience as well as operations in the front- and back-of-house,” said GoTab Co-Founder & CEO, Tim McLaughlin. “As we continue to add valued partners like Maui Brewing to our platform, we look forward to helping more companies realize the potential of a tech-enhanced guest and server experience.”

Nominations for the next GoTab Hospitality Service Awards will be accepted at

About GoTab

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) and property management (PMS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its all-in-one POS, mobile ordering and payment features, and kitchen display systems (KDS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, events, online ordering, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states, Canada and growing. For more information, consult our media kit, request a demo here or learn more at

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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