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How GoTab Powers Hybrid Service at Taprooms Like Yours

Running a modern taphouse isn’t what it used to be. With shifting guest expectations, evolving labor challenges, and a growing demand for flexibility, today’s operators are rethinking how they serve. That’s where hybrid service comes in—and why GoTab is quickly becoming the go-to platform for innovative taproom models across the country.

If you’re exploring a self-pour beer wall or looking for more flexibility in your service style, here’s how GoTab helps make hybrid service seamless.

What Is Hybrid Service, Anyway?

Hybrid service is a flexible model that allows guests to choose how they want to interact with your venue. That might mean:

  • Ordering from a server at the table
  • Grabbing a drink from a self-pour beer wall
  • Reordering from their phone via QR code
  • Checking out at their convenience—without asking for the check

For operators, it’s about blending full-service where it counts, with self-service where it helps. That means better guest experiences, improved staff efficiency, and often, more revenue per square foot.

Common Challenges for Taproom Operators

Many taproom operators today are looking to:

  • Incorporate a self-pour beer wall
  • Offer guests flexibility in how they order and pay
  • Keep staffing lean without sacrificing hospitality
  • Escape the limitations of legacy POS systems and manual workflows

GoTab was purpose-built to support exactly these kinds of service environments.

How GoTab Makes It Work

Here’s how GoTab supports hybrid service from the first interaction to final payment:

1. Start the Tab Anywhere

Whether a guest walks in and scans a QR code or a bartender opens a tab at the bar, GoTab gives you full flexibility. Staff can start a tab from the POS or a handheld device and hand it off to the guest—or continue to add to it throughout the visit.

In a typical taproom setup, guests might grab a table and order food from a server, then help themselves to a few rounds at the beer wall. GoTab tracks it all on one unified tab.

2. Integrated Self-Pour Sync

When GoTab is integrated with self-pour systems like PourMyBeer, guests can activate their beer wall cards with a pre-authorized tab. Every pour is tracked in real time, linked to that guest’s open check, and instantly visible to staff. There’s no double entry or syncing delay—just smooth service and accurate billing.

That means no more:

  • Lost cards
  • “Who had what?” tab confusion
  • End-of-night reconciliation nightmares

It’s a huge win for operators and a frictionless experience for guests.

3. Flexible Reordering, Friction-Free Payments

Once the tab is open, guests can reorder drinks or food however they like:

And when they’re ready to go? They can pay from their device—no flagging down staff or waiting for a printed check. GoTab even prompts for tips and offers receipt options, all without interrupting the flow of service.

4. Staff Still Stay in Control

Even though GoTab empowers guest self-service, it never cuts out your team. Staff always have full visibility into every tab—open or closed—and can step in to assist, modify orders, or close out checks at any time.

This gives your team the ability to deliver personal, attentive service when it matters most—while letting guests help themselves when they prefer.

What Taproom Operators Love Most

From hundreds of conversations with taproom and brewery operators, a few GoTab features consistently stand out:

  • Easy Tab: A unique feature that lets staff open a tab and give guests the freedom to roam—perfect for venues with multiple zones like patios, bars, and pour walls.
  • Modular Hardware Options: Whether you prefer mobile handhelds or fixed stations, GoTab’s flexibility lets you customize your setup to match your space.
  • Unified Platform: GoTab manages ordering, pouring, payments, menu updates, and reporting all in one platform. No more stitching together multiple systems.

Why Hybrid Service = Smarter Service

For taphouses that want to maximize throughput without burning out their team, hybrid service isn’t just a nice-to-have—it’s the way forward. It:

  • Reduces wait times without sacrificing hospitality
  • Lets guests choose their experience
  • Drives higher check averages with smarter upsells and faster reordering
  • Gives staff bandwidth to focus on service, not data entry

And with GoTab at the core, it’s all synced and seamless.

Curious What It Could Look Like at Your Venue?

If you’re running a taproom, brewery, or beer hall with a self-pour component—or just exploring new service models—we’d love to show you how GoTab can help.

From self-serve to full-serve and everything in between, we’re built for hospitality that adapts to how guests want to drink, dine, and enjoy. 

If you’re in the Nashville area, join GoTab and PourMyBeer for an Industry Night at Hoppin’ River North on June 26, 6:30–8:30 PM. Connect with fellow operators, explore self-pour innovations, and hear how Hoppin’ is scaling smarter with tech that puts guests in control. Free to attend—RSVP now!

Download our Restaurant Hybrid Service Model Implementation Guide.

👉 Schedule a Demo to see how GoTab supports hybrid service for taprooms like yours.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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