Press Releases

Introducing GoTab's New Pricing Structure

Discover Versatile Pricing Options Tailored for Hospitality Spaces Large and Small

ARLINGTON, Va.GoTab, a frontrunner in pioneering restaurant technology solutions, is thrilled to unveil a fresh array of pricing strategies designed to cater to hospitality venues of every size, from quaint cafes to expansive eateries.

Presenting two exclusive pricing tiers: Basic, the most economical offering crafted for the unique demands of small-scale and independent establishments, and Pro, a comprehensive suite tailored for the complexities of larger or multi-location operations.

“In today's challenging hospitality environment, managers are tirelessly working to enhance profitability against numerous obstacles. Recognizing the importance of elevating the guest experience without the burden of cost, GoTab's latest pricing models are structured to empower operators with the flexibility to invest in only what is essential for their business, paving the way for enhanced profitability and success,” says Tim McLaughlin, GoTab Cofounder and CEO.

All-Inclusive Advanced Features for Sophisticated Hospitality Venues

The GoTab platform is designed to tackle the deep-rooted inefficiencies that have long plagued the hospitality industry. Unlike other systems that primarily focus on point-of-sale functionalities, GoTab innovatively approaches restaurant operations as if they were highly efficient, just-in-time production lines. This unique perspective is embodied in our Pro Package, which encompasses a suite of features covering the entire spectrum of food & beverage service operations:

  • Streamlined Tab Management - GoTab’s Easy Tab streamlines the traditional tab-opening process. Patrons can initiate their tab through a simple interaction with a server or bartender, subsequently receiving a text code that unlocks the power to re-order and settle their bill directly from their smartphone. This modern twist not only elevates the customer experience by simplifying transactions but also significantly reduces the operational burden on bartenders and servers, transforming service dynamics with efficiency and ease.
  • Unlimited Zone-Specific Service Adaptations - GoTab’s Zones serve as a venue's financial heartbeat, where each pulse represents a different revenue stream. Operators have the freedom to configure an unlimited number of Zones to organize sales spaces or manage specific operational elements like operating hours, tipping options, or the availability of menu items, tailoring them precisely to their business needs.
  • API Access - GoTab’s public API Developer Portal dramatically simplifies how businesses connect with GoTab, empowering them to expand their operations both effectively and economically. The full spectrum of GoTab integrations are available with minimal to no additional cost, unlocking a world of possibilities without the additional financial burden.

By integrating these, and many more, sophisticated capabilities, GoTab sets itself apart as a powerful, yet competitively priced solution, laying the groundwork for unparalleled operational efficiency and customer satisfaction.

We are also able to now offer customers 0% financing options. To learn more about GoTab’s pricing, please visit our pricing page.

About GoTab, Inc.

GoTab, Inc. is more than a Point-of-Sale (POS) for hospitality businesses. The platform helps restaurants, breweries, food halls, hotels, and other venues improve the guest experience and address substantial inefficiencies that continue to plague the hospitality and retail industry. Featuring a sophisticated POS that can optionally integrate with other popular POS and property management systems (PMS), GoTab also includes a robust bar and kitchen display system (KDS) with integrated two-way messaging to optimize operations and delivery. GoTab's platform empowers every guest and staff member to make the most sensible, convenient choices for their scenario while maintaining appropriate controls. Through its suite of flexible tools, GoTab creates measurable benefits for its operators, driving increased spend while reducing costs and contributing to the bottom line. Founded in 2016, GoTab processes over $500M in gross merchandise value (GMV) annually with operations across 39 U.S. states, Canada and growing. For more information, consult our media kit, request a demo or visit

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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