Ono Brewing Reduces Guest Wait Time in Half and Boosts Customer Satisfaction
Ono Brewing is a popular Hawaian-themed brewery in Chantilly, Virginia. Husband and wife, Scott & Cindy started this prosperous family owned business in 2017. Ono Brewing quickly became a popular place to unwind for their regulars from near and far. Their customers love Ono’s laid-back, relaxing vibes, large outdoor patio and above everything, the state of the art craft brews that Scott & Cyndi brew for their beloved guests.
When Ono Brewing set out to cater to their craft beer-loving community, Scott and Cyndi recognized the potential of self-pour beer technology. However, during their launch in 2017, they faced a hurdle—the lack of POS integrations available to complement their PourMyBeer system. Despite their fondness for the PourMyBeer system, they encountered numerous challenges over the years.
With GoTab, Ono Brewing Streamlines Operations and Simplifies Staff Training
That is how Scott and Cyndi learned about PourMybeer’s integration with GoTab. All together, the process of staff and manager training, loading menus, rewriting the manual and onboarding took about a month. The feature that they were the most excited about was the ability to check in their guests in one single terminal without having to re-enter any data to the PourMyBeer terminal. They were also excited to simplify their new staff training.
Eliminate Guest Checkout Lines and Wait Times
The process of checking guests in and out is half of the time compared to other POS, which will improve your guests’ satisfaction as they will spend less time in the line and more time pouring beers!
Simplify Staff Training With One System
No need to train your employees on separate POS & PourMyBeer terminals. Your staff will check your guests in and out on one easy-to-use system—GoTab POS. Itemized Products on Guests’ Receipts Your guests will be able to see the name of each beverage they have poured and how much it cost them rather than just seeing one item like “beer wall” as with some other POS.
Itemized Products on Guests’ Receipts
Your guests will be able to see the name of each beverage they have poured and how much it cost them rather than just seeing one item like “beer wall” as with some other POS.
The GoTab & PourMyBeer integration cuts the check-in and check-out time for guests in half. The guests also love that they get itemized receipts with all the drinks and pours now. Previously guests just saw a beer card with no further information about what they had poured.
Scott, Co-Owner of Ono Brewing
Before transitioning to the GoTab POS, Ono’s owners invested more time than desired in training new employees on two separate systems. Thanks to GoTab they were able to significantly simplify this training as they now only train new staff on GoTab. Ono Brewing’s switch in point of sale didn’t just simplify their operations and training; it also significantly reduced the lines in their establishment. Guests now get checked in and set up with their “pour” card in half the time compared to before they switched to GoTab.Since switching to GoTab, Ono Brewing is experiencing significantly shorter lines, which brings forth a positive customer experience, which was always goal #1. Cyndi and Scott are happy about the improvement of their operational efficiencies and are looking forward to putting their full focus on building out a successful distribution system.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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