We’ve got the perfect GoTab feature to make the entire ordering flow like a well-tuned orchestra: The GoTab Digital Tab.
A Return to Communal dining
As communal hospitality returns, we’ve got the perfect GoTab feature to make the entire experience flow like a well-tuned orchestra: The GoTab Digital Tab. “GoTabs” are the perfect complement to an evening out with friends, a family gathering or a corporate event.
The Problem with Some QR Code Ordering Systems
Most QR code ordering platforms associate a unique QR with a single table or location. Here’s how they work: Guest One scans the QR, opens a tab, and places their orders. Servers deliver the food & beverage to Guest One’s assigned table. The problem with this approach is if Guest One forgets to close the tab at the end of the visit. Guest Two sits at the table where Guest One has left an open tab and is either blocked from ordering, or has their order associated with the Guest One’s tab. Both guests have a horrible experience, and the venue could be stuck with an orphan, unpaid tab.
https://youtu.be/nRHhakAmi-s
What Makes “GoTabs” Better
GoTab uses table- or location-QR codes too. But GoTabs are unique to a single mobile device. That means the digital tab is only accessible to the mobile device owner. So even if Guest One leaves the venue without closing their tab, Guest Two at the same table can simply scan the same QR and open their own tab. Guest Two can never access Guest One’s tab. To Guest Two, it’s as if Guest One was never there. Problem solved!
Now, because the GoTab is associated with Guest One’s mobile device, it’s essentially a digital tab in the cloud. This opens a world of flexibility.
First, Guest One can share their tab with anyone in their party via a text link, or a QR code on their mobile device. Tabs can be shared with virtually an unlimited number of guests. Guest One’s party can order on their tab. Guest One can pay the entire tab directly on a single card, split the payment across multiple cards, or split the payment across multiple guests. FOH and BOH staff with the proper GoTab permissions can access Guest One’s GoTab.
Second, using GoTab’s POS, staff can add to Guest One’s GoTab. So in the scenario where a server stops by for a table touch and suggests another drink or dish, they can easily add to Guest One’s tab without disrupting the party’s flow.
Third, because GoTab verifies the mobile device and payment before even the first order is placed, walkouts are virtually eliminated. Even if a guest leaves without closing their tab, the venue can close it out at the end of the night themselves.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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