Overview
Pour Taproom, located in the heart of Midtown Atlanta, is redefining the craft beer experience with its innovative self-serve model. Nestled in one of the city’s busiest districts, this three-story taproom boasts over 80 rotating beer and wine taps, a curated cocktail menu, and a full kitchen serving elevated American fare. Guests enjoy the freedom to pour their own drinks—paying by the ounce—while effortlessly ordering food and cocktails through a frictionless, tech-driven system designed for maximum convenience.
With a high-energy atmosphere, outdoor patio, private event spaces, and a diverse customer base, Pour Taproom needed a scalable technology solution that could support multiple service models without compromising the guest experience.
Situation-Scaling Without Sacrificing Service
As Pour Taproom expanded, managing high-volume self-serve operations alongside a robust food and cocktail program became increasingly complex. The team needed a POS system that seamlessly integrated with their iPourIt self-pour tap wall, allowing guests to pour and pay effortlessly while supporting a mix of service models—including counter service, mobile ordering, and table service.
Managing tabs across multiple floors and large group gatherings presented another challenge. The taproom needed a more efficient tab management system, along with built-in payment protections to prevent walkouts and insufficient funds on open tabs. Beyond operations, Pour Taproom also sought deeper guest insights and marketing tools to drive repeat business and boost customer engagement.
Solution-Tapping into Technology
To streamline operations, Pour Taproom implemented GoTab’s Point of Sale with iPourIt, leveraging advanced RFID functionality. Guests check in with an RFID wristband linked to their tab, enabling real-time tracking of pours and spending while eliminating manual reconciliations—creating a seamless self-pour experience.
“With GoTab, we’ve been able to introduce different functionality as our model changes. The flexibility to shift between service styles allows us to optimize efficiency while keeping the guest experience front and center.”
— Ramon Ballester, Owner, Pour Taproom
For food and cocktail orders, GoTab’s QR mobile ordering system empowers guests to place and pay for orders directly from their phones, reducing bar congestion and allowing staff to focus on providing elevated hospitality. Shared tab functionality lets groups order from multiple devices on a single check, while pre-authorized payments safeguard against abandoned tabs and insufficient funds—ensuring smooth operations and financial security across their vast venue.
By embracing GoTab’s technology, Pour Taproom has built a seamless, high-tech, high-touch experience that keeps guests engaged, operations efficient, and revenue growing.
Key Features
Kitchen Display System – Streamlines back-of-house efficiency
QR Mobile Ordering – Enables seamless, contactless transactions
Point of Sale– Supports multiple service models
iPourIt Integration – Automates self-serve process
Benefits
Faster, More Efficient Service – Eliminates order bottlenecks, allowing staff to serve more guests effortlessly.
Seamless Guest Experience – RFID, mobile ordering, and shared tabs create a frictionless journey from check-in to checkout.
Stronger Revenue & Guest Engagement – Data-driven insights optimize marketing, increase repeat visits, and boost spending.
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