Pour Taproom Pours a New Standard in Self-Serve Hospitality
Pour Taproom, located in the heart of Midtown Atlanta, is redefining the craft beer experience with its innovative self-serve model. Nestled in one of the city’s busiest districts, this three-story taproom boasts over 80 rotating beer and wine taps, a curated cocktail menu, and a full kitchen serving elevated American fare.
Overview
Pour Taproom, located in the heart of Midtown Atlanta, is redefining the craft beer experience with its innovative self-serve model. Nestled in one of the city’s busiest districts, this three-story taproom boasts over 80 rotating beer and wine taps, a curated cocktail menu, and a full kitchen serving elevated American fare. Guests enjoy the freedom to pour their own drinks—paying by the ounce—while effortlessly ordering food and cocktails through a frictionless, tech-driven system designed for maximum convenience.
With a high-energy atmosphere, outdoor patio, private event spaces, and a diverse customer base, Pour Taproom needed a scalable technology solution that could support multiple service models without compromising the guest experience.
Situation-Scaling Without Sacrificing Service
As Pour Taproom expanded, managing high-volume self-serve operations alongside a robust food and cocktail program became increasingly complex. The team needed a POS system that seamlessly integrated with their iPourIt self-pour tap wall, allowing guests to pour and pay effortlessly while supporting a mix of service models—including counter service, mobile ordering, and table service.
Managing tabs across multiple floors and large group gatherings presented another challenge. The taproom needed a more efficient tab management system, along with built-in payment protections to prevent walkouts and insufficient funds on open tabs. Beyond operations, Pour Taproom also sought deeper guest insights and marketing tools to drive repeat business and boost customer engagement.
Solution-Tapping into Technology
To streamline operations, Pour Taproom implemented GoTab’s Point of Sale with iPourIt, leveraging advanced RFID functionality. Guests check in with an RFID wristband linked to their tab, enabling real-time tracking of pours and spending while eliminating manual reconciliations—creating a seamless self-pour experience.
“With GoTab, we’ve been able to introduce different functionality as our model changes. The flexibility to shift between service styles allows us to optimize efficiency while keeping the guest experience front and center.” — Ramon Ballester, Owner, Pour Taproom
For food and cocktail orders, GoTab’s QR mobile ordering system empowers guests to place and pay for orders directly from their phones, reducing bar congestion and allowing staff to focus on providing elevated hospitality. Shared tab functionality lets groups order from multiple devices on a single check, while pre-authorized payments safeguard against abandoned tabs and insufficient funds—ensuring smooth operations and financial security across their vast venue.
By embracing GoTab’s technology, Pour Taproom has built a seamless, high-tech, high-touch experience that keeps guests engaged, operations efficient, and revenue growing.
Faster, More Efficient Service – Eliminates order bottlenecks, allowing staff to serve more guests effortlessly. Seamless Guest Experience – RFID, mobile ordering, and shared tabs create a frictionless journey from check-in to checkout. Stronger Revenue & Guest Engagement – Data-driven insights optimize marketing, increase repeat visits, and boost spending.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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