Australia’s hospitality scene is dynamic, diverse, and rapidly innovating — and when it comes to events, the stakes (and expectations) are higher than ever. From waterfront weddings to corporate retreats and private dining experiences, operators across the country are investing in technology and guest-first solutions to deliver flawless, memorable gatherings.
In a recent Behind the Tab podcast episode, we sat down with John Karemy, who leads international marketing for Tripleseat, to explore how the brand is scaling internationally, and why Australia is one of the most exciting event markets in the world.
From Tasmania to London to Sydney: A Global Perspective on Hospitality
John’s hospitality journey began in Tasmania, shaped by local food culture and close-knit community experiences. After expanding his career in Melbourne, Sydney, and now London, he's helped introduce Tripleseat to new global markets including the UK and Australia.
His career gives him a unique vantage point: the cultural nuance of events across continents, and the universal truth that guest experience is everything.
“It’s a very lifestyle-driven market,” John shared. “Events, food, and outdoor gatherings are such a big part of the Australian way of life.”
Why Australia? The Perfect Market for Event-Driven Hospitality
Australia’s hospitality DNA made it a natural expansion point for Tripleseat. The company already served operators across 30+ countries, but establishing a local footprint — starting with a top-performing team member relocating to Sydney — opened the door to on-the-ground support and deeper relationships.
Today, Tripleseat serves a diverse mix of restaurants, breweries, wineries, unique event venues, and even vessels on Sydney Harbour, all powered by a team split between Sydney and Melbourne.
The result? A fast-growing ecosystem of operators embracing digital tools to streamline planning, drive revenue, and elevate guest experience.
Technology That Feels Like Magic — For Guests and Operators
Tripleseat and GoTab share a mission: make hospitality simpler so teams can focus on unforgettable guest experiences.The Tripleseat + GoTab integration removes friction across the entire event lifecycle:
- Guests submit event inquiries through automated lead forms
- Operators manage proposals, payments, and contracts in one place
- Day-of event tabs flow directly into GoTab for seamless service
- Teams eliminate manual tasks and miscommunication
- Guests walk away feeling like the venue “has it together”
As John put it, the magic is invisible:
“Guests don’t think about the software behind it. They remember the experience.”
The Power of Being Local — With Global Insight
Entering a new market requires more than great software. It requires education, empathy, and trust. Tripleseat’s approach in Australia focuses on:
- Building brand awareness from the ground up
- Meeting operators where they are, even if they're using spreadsheets
- Partnering with leading hospitality platforms like GoTab
- Supporting operators through onboarding and ongoing training
And the results speak for themselves: venues aren't just adopting new tools, they’re becoming evangelists.
One of John’s favorite recent moments came from meeting a customer face-to-face in Sydney and turning a frustrated user into a champion after hands-on training. That mix of technology and human connection sits at the heart of hospitality, and at the heart of the GoTab + Tripleseat partnership.
Shared North Star: Hospitality First
For both Tripleseat and GoTab, success looks like:
- More profitable events
- More efficient teams
- More repeat bookings
- Happier guests
And in a country where community, celebration, and connection are core to culture, the timing could not be better.
“We want guests to walk away with a great impression of the venue, not the software. We just make it all seamless.”
That’s the future of events: technology that amplifies hospitality, not replaces it.
A New Era for Events Down Under
As GoTab continues to expand across Australia, from breweries and food halls to large-format entertainment venues, our partnership with Tripleseat is just getting started.
Together, we’re helping operators:
- Grow private event revenue
- Streamline booking-to-service workflows
- Eliminate friction for guests and staff
- Deliver elevated, memorable experiences
Australia is built for hospitality — and this partnership helps unlock its full potential.
🎧 Listen to the full episode of Behind the Tab with Tripleseat’s John Karemy to hear more about the tech, trends, and talent shaping events in Australia. Spotify | Apple Podcasts | YouTube
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