Preserving Hospitality in a Tech-Fatigued World
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Ding Ding Ding! Hey GoTabbers, At this year’s FSTEC conference, one message rang louder than any product announcement: technology should never get in the way of hospitality. Speakers challenged the industry to preserve humanity amid the rise of AI, reduce tech friction, and rethink where automation truly belongs. It was validating to hear this pushback—because that’s exactly what we’ve believed from the start.
Since I joined GoTab more than five years ago, our message has consistently driven home one principle: keep the tech in the background so hospitality can shine through. It’s why we launched the Hospitality First Service Awards, a program that recognized the people behind exceptional service—especially during the height of QR-only ordering. Our goal has never been to replace people; it’s been to give operators the tools that help them deliver their best.
Our latest case study with Metro Private Cinema brings that philosophy to life. Built on Bespoke GoTab’s open API platform, their team has created a fully integrated private dining and movie viewing experience—from reservation to checkout—where guests enjoy seamless service and personalized attention without interruption. It’s a perfect example of how technology, when designed right, fades into the background so guests and staff can focus on what matters most: great service and shared moments.
As a marketer, it’s exhilarating to see operators take what we’ve built and make it their own. They’re not just using GoTab. They’re building on it, pushing boundaries, and redefining what modern hospitality can be.
If FSTEC was a call to bring the heart back into hospitality, Metro Private Cinema is the perfect response.
Cheers,
Patricia Mejia, CMO
GoTab Launches Payments SDK: Embedded Checkout for the Connected Guest Journey
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GoTab has released its Payments SDK, a powerful new toolkit for operators and partners who want to embed GoTab’s secure checkout and deposit workflows into their own apps. Built on the Bespoke GoTab API Platform, the SDK enables frictionless reservation-to-purchase experiences, letting guests book, verify, and pay without ever pulling out a card again. Designed for high-volume, reservation-based venues like cinemas, golf and pickleball clubs, hotels, and large-format events, the SDK delivers unmatched flexibility and white-label control while maintaining PCI-compliant security.
👉 Now available for select partners. Learn more or request access.
Metro Private Cinema Reimagines Movie Theater POS with GoTab
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In our newest case study, we explore how Metro Private Cinema is using GoTab to power a premium, modern movie-going experience.
The partnership became the key to making Metro’s vision possible. GoTab’s flexibility allowed the team to connect reservations, tabs, and menu selections into one seamless flow.
The result is a dining and entertainment experience that feels effortless for guests and empowering for staff. “It was important to us that the technology disappear into the background,” said Matt Jeanes, Head of Product. “The guests don’t see it, but they feel it. GoTab gave us the tools to build that kind of invisible magic.”
See how Metro Private Cinema is combining convenience and hospitality to create the future of movie theater POS. Read the Case Study>.
Brewery Events That Pour Profits — Featuring GoTab, Tripleseat & Other Half Brewing
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Join us for our next GoTab + Tripleseat customer webinar on November 19 at 1 PM ET, where we sit down with Joy Reichenbach, Chief of Staff at Other Half Brewing, to unpack how one of the country’s top breweries turned events into a major growth engine.
We’ll break down:
* How Other Half scaled from small tastings to ticketed festivals
* How the GoTab + Tripleseat integration powers deposits, proposals, and seamless on-site service
* Real-world lessons on profitability, staffing, and guest engagement
What Our Customers Are Saying
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“It’s seamless. The host books online, pays the deposit, selects the menu, and by the time they arrive, the tab is already created. The servers just focus on service. That innovation turned what could have been a complex, multi-system setup into something elegant and intuitive. There’s no manual reconciliation, no separate systems to manage. It’s all handled behind the scenes. GoTab lets us build exactly what we need instead of forcing us into someone else’s model.” - Matthew Jeanes, Director of Product, Metro Private Cinema
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Watch Now →.webp)
Tap Room Playbook Episode 3:
The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?
Watch Now →