QR Codes Are Finally Getting the Attention They Deserve
With restaurants as one of the business establishments that are implementing change in operations, the future of restaurant dining is defined with new tech trends, with GoTab being one of them.
Growing Use of QR Codes
According to Fortune, the restaurant industry is in a state of flux, the time for introducing these new norms is now. Besides popping up in fast-casual and chain restaurants, QR codes have made an appearance at some of the country’s most rarefied establishments.
Places where pulling out your phone to see a menu once have seemed as incongruous as being alerted that your table was ready with a vibrating restaurant pager. As QR code use has gained steam in the restaurant industry, it’s opened the door for others in the hospitality sector. WIth the well known chef, José Andrés’s ThinkFoodGroup, their Chief operating officer Eric Martino says that they immediately sought ways to make its operations contactless.
“We had to figure out how to keep people safe,” Martino says. “People are not going to want to touch a menu, and how do we do this without having to hold a [credit] card, which puts our team in danger?” “If we could use this technology, we could really help change the game,” he says. As they began reopening restaurants, Martino and his team focused on contactless systems and began using GoTab that enabled their customers to scan a QR code, pull up a digital menu, and, in some of the restaurants, pay through the connected point-of-sale (POS) system.
Easier to Make Changes on the Fly
QR codes have become a ubiquitous no-contact menu option for thousands of restaurants, breweries, and bars. They have opened the doors to more creativity and engagement for many others. Running a full-service dining establishment is challenging, even when you’re fully staffed and running at full capacity. From maintaining food and service quality, to making sure you have the right number of front-of-house staff, as more consumers are heading back out to dine-in experiences, GoTab can help you re-think and better your current full-service model.
Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, as it takes pressure off restaurant employees and guests when the dining room is very busy. This is especially valuable now as restaurants are battling the labor crisis.
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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.