GoTab has just unveiled enhanced contactless menu features and a $1,000 referral bonus for qualified referrals that adopt the GoTab POS.
GoTab Introduces Redesigned Online Ordering Menu and Special Offers to Help Prepare for Post-Pandemic Operations
Always enhancing the platform to support operators’ evolving needs, GoTab has just unveiled enhanced contactless menu features.
Throughout the pandemic, many operators transitioned from printed menus to contactless menus of their food and drinks offerings. But standard digital contactless menus aren’t very flexible. They aren’t easily updated for special occasions like Valentine’s Day or Restaurant Week. What’s more, many guests find them foreign to navigate and prefer the layout of a printed menu. The GoTab team dedicated tremendous time and effort to the redesign and reorganization of its digital menus to make them function more like a traditional print menu.
Informed by menu engineering best practices and customer feedback, GoTab’s new menu features give operators the ability to easily display separate menus for special occasions like Valentine’s Day or Mother’s Day; or unique meal times; i.e., breakfast, brunch, lunch & dinner. GoTab operators can now highlight best-sellers or spotlight cost-efficient offerings. This translates to a dynamic display of food and beverage options, as well as a better browsing experience, leading to higher customer spend and satisfaction. Customers have the ability to search and filter based on their preferences or dietary restrictions.
"Our operators are experiencing a huge transformation in guest ordering and dining preferences. We want to make it easy for them to flex their digital menus to give their guests a familiar, personalized dining experience.”
Tim McLaughlin, CEO of GoTab
GoTab’s contactless menu capabilities offer operators ample flexibility - for instance, they can easily 86 ingredients or menu items, which automatically (and in real-time) updates all of the related published menus. It also notifies guests and allows them to communicate with the kitchen via two-way SMS text communications to modify their order.
Contactless Ordering Starter Kit and Free Activation Offers Extended
To further support hospitality operators and give them the ability to offer contactless dine-in, takeout, delivery, retail commerce and even set up ghost kitchen operations, GoTab recently unveiled a Contactless Ordering Starter Kit, that includes a POS terminal, a standing mount, a PAX payment terminal, POS software, payment processing and 24/7 Live Customer Support, all for a one-time, nominal fee of $600. All elements of the Starter Kit can be set up quickly and seamlessly, ensuring that operators have access to innovative features and ordering and delivery capabilities in less than 24 hours.
For operators looking to spin up new revenue streams quickly, GoTab currently offers free activations and guarantees a 24-hour setup for digital-only deployments to equip restaurants, breweries, wineries, and hotels with seamless curbside pickup/takeout and delivery capabilities.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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