Opening its doors in 2024, Upside on Moore is a vibrant food hall located minutes from D.C in the heart of Arlington, Virginia. It features nine dynamic dining concepts, including seven local eateries, a coffee shop, and two bars. Operated by DMV-based Mothersauce Partners, this expansive 30,000 square foot space offers a variety of seating options, including indoor seating, an outdoor terrace, bar seating, and multiple private rooms.
Overview
Opening its doors in 2024, Upside on Moore is a vibrant food hall located minutes from D.C in the heart of Arlington, Virginia. It features nine dynamic dining concepts, including seven local eateries, a coffee shop, and two bars. Operated by DMV-based Mothersauce Partners, this expansive 30,000 square foot space offers a variety of seating options, including indoor seating, an outdoor terrace, bar seating, and multiple private rooms. Fully customizable for private events of all sizes and occasions, Upside on Moore serves as a versatile destination for casual diners, event planners, and those seeking culinary delight.
Situation
Upside on Moore’s location in a business district presents a unique challenge with high traffic in the middle of the week and low foot traffic on the weekends. As a result, it must be incredibly efficient for the lunch and happy hour crowds, aiming to bring the benefits of a food hall without the usual drawbacks of long lines and drawn-out processes that plagued the previous food hall tenant. The complexity of handling takeout and in-house orders efficiently, managing multiple dining and event spaces, and coordinating back-of-house operations required a streamlined solution. To meet these needs, Upside on Moore sought an advanced ordering and management system that could enhance customer convenience, unify the ordering process, and simplify event logistics.
Self Ordering Kiosk
Solution
Leveraging GoTab’s unique Food Hall features, Upside on Moore offers an elevated dining experience that also optimizes operational efficiency. Self-service kiosks placed strategically throughout the venue enable guests to place orders swiftly, enhancing service speed and guest satisfaction. QR code ordering facilitates seamless smartphone-based transactions, complemented by a shared tab feature that simplifies bill splitting for groups, ensuring convenience. Central to GoTab's approach is a unified mobile ordering experience across all dining concepts at Upside on Moore, ensuring consistency and ease of use for patrons for ordering from multiple vendors on the same tab.
Behind the scenes, GoTab’s robust manager app supports back-of-house operations with functionalities such as staff coordination, real-time analytics, and event management. This integration enhances operational agility, resource management, and the seamless execution of private events of any size.
"With 12,000 residents residing within a six-minute stroll, our goal is to become a beloved 'third place' for our community. GoTab has helped us transform our guest experience with user friendly kiosks and table ordering, so our guests can seamlessly work, dine, and relish the atmosphere without any wait time.”
--Nick Freshman, Founder, Mothersauce Partners
As Upside on Moore continues to thrive as a culinary destination, GoTab remains a trusted partner in driving innovation and operational excellence in hospitality.
Benefits
Enhanced Operational Efficiency: GoTab streamlines inventory management, staff coordination, and provides real-time analytics, boosting operational agility. This efficiency ensures smoother service operations, even during peak times, enhancing overall guest satisfaction.
Improved Guest Experience: Self-service kiosks and QR code ordering simplify the ordering process, reducing wait times and enhancing convenience for guests. The shared tab feature further streamlines transactions for groups, contributing to a seamless dining experience.
Kitchen Display and Printer Integration - Advanced kitchen technology allows the back-of-house to reduce order errors and streamline the entirety of the ordering process with features like order batching, two-way communication and text on fulfillment.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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