Revolutionizing Stadium F&B with GoTab Self-Ordering Kiosks
Stadiums have always been synonymous with excitement and anticipation, whether it's for a thrilling sports event, a concert featuring your favorite artist, or another live spectacle. However, the food and beverage operations at stadiums have often lagged behind, resulting in long lines, missed game moments, and frustrated fans.
Stadiums have always been synonymous with excitement and anticipation, whether it's for a thrilling sports event, a concert featuring your favorite artist, or another live spectacle. However, the food and beverage operations at stadiums have often lagged behind, resulting in long lines, missed game moments, and frustrated fans. In this blog, we'll explore how GoTab's self-ordering kiosks are transforming the stadium experience by streamlining food and beverage operations.
Faster Service, Happier Fans
One of the primary challenges stadiums face is serving large crowds efficiently. Long lines at concession stands can diminish the overall fan experience. GoTab's self-service kiosks empower fans to order and pay for their food and drinks at their convenience. This eliminates the need to wait in line, ensuring faster service and happier fans who won't miss a moment of the action.
Reduced Congestion
Stadiums often experience congestion around food and beverage areas during peak times. Self-service kiosks alleviate this issue by distributing orders more evenly across the venue. Fans can place their orders at the kiosk closest to their seats, reducing crowding and improving traffic flow.
Enhanced Order Customization
GoTab's self-service kiosks allow fans to customize their orders with ease. Whether they want extra cheese on their nachos, a specific topping on their hot dog, or a different type of beverage, the kiosks provide a user-friendly interface to accommodate individual preferences. This level of personalization enhances the overall fan experience.
Real-Time Inventory Management
Running out of a fan-favorite snack or drink can be disappointing. GoTab's self-service kiosks integrate with inventory management systems, providing real-time updates on available items. Stadium staff can monitor and restock kiosks as needed, ensuring that fans have access to their favorite treats throughout the event.
Contactless and Cashless Payments
In today's digital age, contactless and cashless payment options are essential. GoTab's self-service kiosks support various payment methods, including credit cards, mobile wallets, and digital payment apps. This not only speeds up transactions but also enhances safety by reducing physical contact.
Upselling and Promotions
Stadiums can boost revenue by leveraging GoTab's self-service kiosks for upselling and promotions. The kiosks can suggest complementary items or special offers to fans during the ordering process, increasing sales and enhancing the fan experience.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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