Revolutionizing the Coffee Shop Experience With Self-Ordering Kiosks
Coffee shops have always been synonymous with comfort and community, whether it's for a morning pick-me-up, a cozy spot to work, or a place to catch up with friends. However, the ordering and service processes at coffee shops have often lagged behind, resulting in long lines, missed moments, and frustrated customers. In this blog, we'll explore how GoTab's self-ordering kiosks are transforming the coffee shop experience by streamlining operations.
Quicker Service, Happier Customers
One of the primary challenges coffee shops face is serving a high volume of customers efficiently, especially during peak hours. Long lines can deter customers and diminish the overall experience. GoTab's self-service kiosks empower customers to order and pay for their drinks at their own pace. This eliminates the need to wait in line, ensuring quicker service and happier customers who can enjoy their coffee without delay.
Reduced Crowding
Coffee shops often experience congestion around the ordering counter, particularly during busy times. Self-service kiosks help alleviate this issue by spreading out orders across the shop. Customers can place their orders at the kiosk nearest to them, reducing crowding and improving the flow of foot traffic.
Customized Orders
GoTab's self-service kiosks allow customers to customize their orders effortlessly. Whether they prefer an extra shot of espresso, a specific milk alternative, or a particular flavor syrup, the kiosks offer a user-friendly interface to accommodate individual preferences. This level of customization enhances the overall coffee shop experience for customers.
Real-Time Inventory Management
Running out of a popular pastry or specialty drink can be disappointing for customers. GoTab's self-service kiosks integrate with inventory management systems, providing real-time updates on available items. Coffee shop staff can monitor and restock kiosks as needed, ensuring that customers have access to their favorite treats throughout the day.
Contactless and Cashless Payments
In today's digital era, contactless and cashless payment options are becoming increasingly important. GoTab's self-service kiosks support various payment methods, including credit cards, mobile wallets, and digital payment apps. This not only speeds up transactions but also enhances safety by minimizing physical contact between customers and staff.
Upselling and Promotions
Coffee shops can increase revenue by utilizing GoTab's self-service kiosks for upselling and promotions. The kiosks can suggest complementary items or special offers to customers during the ordering process, encouraging them to try new products and enhancing their overall experience.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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