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Solving Event Payment Pain Points

Flexible, Scalable Solutions for Growing Hospitality Brands

For large-scale wedding venues, managing event payments is more than just processing credit cards—it’s a mission-critical operation. These businesses often collect substantial deposits months in advance from customers they’ve never worked with before. That creates a unique risk profile—and often triggers reserve requirements, delayed payouts, or manual accounting headaches.

As venues grow and expand to new locations, these challenges compound. Many operators find themselves stuck between limited processor options, poor integration with booking tools, and rigid fraud controls that don't fit the event model. But there’s a smarter path forward—and it starts with choosing payment infrastructure built for the complexities of event-based hospitality.

The Challenge: Disconnected Systems and Payment Friction

Operators managing dozens of venues and full-service offerings—from rentals and catering to floral and entertainment—face major hurdles when it comes to accepting and managing event payments. Common challenges include:

  • Reserve Requirements on Deposits: Some processors impose high reserve holds (up to 40%) on deposits for future services, tying up cash for months at a time.
  • Poor Fraud Logic: Popular platforms reset fraud rules with every new location, leading to rejected payments and guest frustration.
  • Lack of Integration: Switching processors can mean losing access to essential integrations with CRM or booking systems, forcing teams into manual workflows.
  • Unreliable Support: Many processors operate with limited customer service, making it hard to resolve issues or adapt quickly as the business grows.

These problems aren’t just frustrating—they can threaten the pace of expansion, limit financial agility, and ultimately create friction in the guest experience.

A Better Way: Payment Infrastructure Built for Hospitality

Instead of forcing operators to choose between trust, speed, and scalability, modern hospitality platforms are addressing these challenges with flexibility and technical depth.

Here’s how an integrated commerce platform can solve key pain points:

Support for Future-Dated Revenue

In hospitality, services are often sold today and delivered months later. A modern system needs to understand deferred revenue and reduce the need for excessive reserves. By working with enterprise-grade payment providers, some platforms eliminate the need for reserve holds—even on large, high-value deposits.

Seamless Accounting Integration

Automated reconciliation is essential when dealing with large volumes of deposits, split payments, and event charges. Integrations with restaurant management software platforms like Restaurant365 allow deferred payments to flow into accounting systems in real time, supporting accurate revenue recognition once an event is completed.

Compatibility with Existing Booking Tools

Instead of disrupting workflows, forward-thinking systems offer Stripe-compatible APIs or integration bridges that preserve existing processes in event management platforms like TripleSeat. This means operators can maintain their CRM or event software while solving the underlying payment issues.

Real Partnership, Not Just Processing

The most impactful vendors aren’t just selling software—they’re actively collaborating to solve real operational problems. Whether it’s engaging with third-party platforms or exploring new integration paths, the best partners act as extensions of the operator’s team.

Why This Matters for Event Venues

As operators scale, the stakes get higher. Clients expect seamless transactions, transparent policies, and quick answers. When a processor suddenly holds 40% of deposits—or caps transactions mid-season—events grind to a halt. That’s not just a tech problem. It’s a business risk.

Here’s what scalable payment solutions unlock:

  • Cash flow certainty, even with long booking cycles
  • Fewer guest complaints and bounced transactions
  • Easier audits, reconciliations, and accounting workflows
  • Freedom to grow without processor-imposed limits

Scaling Without the Stress

There’s no one-size-fits-all answer when it comes to payment infrastructure. Each venue, each event model, and each region has unique requirements. But the common thread is clear: hospitality operators need tools that are flexible, integrated, and transparent.

By choosing a system built specifically for complex, service-forward operations—especially those that integrate bookings, payments, and accounting—operators can scale faster and serve better without compromising control or cash flow.

If your event-based business is struggling with payment reserves, integration gaps, or limited support from your current processor, it might be time for a different approach. Modern commerce platforms for hospitality are proving that deposits, reconciliation, and reporting can be streamlined—not siloed.

Learn more about how to simplify event payments, reduce risk, and future-proof your growth by requesting a GoTab demo.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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