Sports Venues Adapt to a New Ordering Landscape
Sport venues are now joining the wave in trying to improve the fan experience by offering a new way to enjoy both food and beverages throughout games. In a recent segment from Verdict Food Service, GoTab's contactless ordering system was highlighted. The article showcases how mobile ordering is offering customers all the food options available at a sports venue from a single platform.
A Versatile Platform
The versatility of GoTab’s technology allows sports venues to provide an elevated experience from a service perspective. With the ability to create customizable menus, easily adapt and adjust to each unique kitchen layout, and batch and re-sequence orders automatically for expedited delivery, your team is able to provide superlative hospitality to corporate clients, players, caddies, support staff and members.The hybrid ordering model provides an option for customers to select delivery to a particular seat, box or club lounge within the venue. They can also choose to pick up orders from the vendor stands instead. This feature will help in providing fast and reliable services to all.
Upsides to GoTab
With GoTab’s master menu management features, sports venues can use a common platform for multiple food and beverage vendors. Due to the unique zone capabilities and dynamic item routing, food runners know exactly when and where to deliver the food and beverage items, providing customers with fast and reliable service. Additionally, mobile ordering in general is also said to be one way that the sports entertainment industry could bounce back from the pandemic, enticing fans to once again fill stadiums offering more convenience than ever.With previous partnerships to the U.S. Open Men’s Golf Championship, GoTab supported the food and beverage program at this world-renowned major sporting event. They teamed to support players, caddies, essential workers and volunteers during the week-long event. This unique partnership proves that the features can easily expand beyond the traditional hospitality space. GoTab makes a true difference in a wide range of setups and venues.
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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.