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The Comeback of the QR

Pandemic rules may go, but pandemic tools will stay

The Washingtonian brought to light throughout their article on how GoTab has been assisting operating restaurants pre, during, and post pandemic. Helping in augmenting the functionality and revenue of the hospitality industry.Businesses have adopted to new procedures in order to help them get through the pandemic, and some that helped increase functionality or revenue are not going anywhere. Which means there are hospitality locations —especially those that are short-staffed—will continue using specific QR codes that allow customers to order and pay at their tables without having a dedicated server, not forgetting takeout and delivery.

Scanning the Future

GoTab, which largely provided QR technology to beer gardens and other venues prior to the pandemic, is now being used widely throughout DC-area restaurants. GoTab has experienced 85-times more transactions since Covid started, and businesses are seeing the benefit. For instance, Maketto, is now operating with 60% fewer front-of-house staff thanks to this new technology. QR codes are able to help eliminate guests waiting for a busy server to process the bill. At Espita, the restaurant has been able to cut down 30 minutes per table, allowing the Mexican restaurant to accommodate more diners.

Stronger than before

The hospitality landscape still looks foreign when comparing it to March 1st of last year, and many business owners are taking it much slower when it comes to ramping up to pre-pandemic levels—some out of a concern for safety, and for many others, a lack of resources after a year that drained their finances and labor from the industry. Many restaurant in the current climate have been "floating along" as revenue is not where it should be.With the help of GoTab these restaurant owners are able to get back to the way things were.79 percent of respondents worldwide say they are now using contactless payments. But many restaurant patrons crave the nostalgia of ordering the “old way”. GoTab allows you to give each guest the option that works best for them. Restaurant owners want to make sure their staff and their guests do feel safe. And at the same time, they want to ensure their guests feel cared for. The great news is that you no longer have to choose between the two.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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