The Phoenix Taproom and Kitchen’s Hybrid Model Revolution
With 72 self-pour taps, 8,000 square feet, and seating for up to 300 guests, The Phoenix Taproom and Kitchen stands as the largest self-pour taproom in the Midwest. This expansive venue is a destination for craft beer enthusiasts, featuring a scenic waterfront patio, lawn games, elevated cuisine, and a calendar full of weekly events. Its versatile indoor and outdoor spaces cater to everything from casual meetups to large gatherings, including festivals of up to 500 guests.
The Goal: A Scalable System to Manage Self-Pour & Table Service
With 72 taps and nearly 300 seats spread across its expansive venue, The Phoenix Taproom needed a scalable system to manage both self-pour drinks and table service. The goal was to offer guests the freedom to order and reorder on their own terms, while keeping labor costs low and still enabling staff to earn high tips. The challenge is further compounded by high sales volumes during busy nights, which requires the venue to efficiently serve large crowds without increasing staff size. Balancing guest autonomy with personalized service is key to maintaining a high-quality experience.
GoTab + iPourIt Enables Hybrid Service to Maximize Guest Experience and Efficiency
The Phoenix Taproom launched its operations with GoTab and iPourIt, enabling a hybrid service model that maximizes guest autonomy and staff efficiency. Despite its expansive 8,000-square-foot space, the taproom and kitchen operates smoothly with just 2-3 staff on weekdays, all while ensuring . This model allows servers to manage more guests without compromising service quality, all while ensuring high tips for the waitstaff.
At check-in, hosts start a tab at the GoTab POS with a pre-authorized card and provide a self-pour tap card so guests can explore the 72 taps at their own pace. For food orders, guests scan a QR code, order via mobile, and enjoy food delivered to the table, preserving the personal touch. GoTab’s shared tabs feature with mobile ordering allows groups to easily split bills by item or amount, streamlining the process for both guests and staff.
Additionally, GoTab roaming tabs enable guests to move freely between indoor and outdoor spaces without restarting their tab, creating a seamless experience from check-in to check-out. Behind the scenes, GoTab’s Kitchen Display System (KDS) ensures order accuracy and efficient service with advanced features like order batching, two-way text communication, and more.
“Our hybrid service model using GoTab and iPourIt has completely transformed our operations. Guests love the freedom to pour and order at their own pace, while our staff focuses on delivering exceptional hospitality. It’s the perfect balance of efficiency and service, keeping both our team and customers happy.”
— Brad Hansen, Owner
The Benefits
- Optimized Staffing: The Phoenix Taproom runs with just 2-3 staff on weekdays while delivering excellent service. During peak times, five staff members can handle up to 500 guests with ease.
- Seamless Guest Experience: Guests enjoy full control of their food and beverage orders, thanks to GoTab’s integration with iPourIt.
- Increased Efficiency: The hybrid model reduces labor costs while maintaining service quality, with servers still receiving high tip wages.
To learn more on how GoTab can revolutionze your hospitality operations, explore our POS features and request a demo today
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