The Power of In-Person Connection in Hotel Technology
Text messages and emails dominate communication today, and sales cycles for new solutions and products seem longer than ever before. In this video, we talk about how to get the attention of busy hoteliers revenue managers who juggle multiple tasks and are bombarded with calls and emails from numerous vendors vying for their business.
In today's fast-paced digital age, where text messages and emails dominate communication, sales cycles for new solutions and products seem longer than ever before. The challenge lies in getting the attention of busy hoteliers who juggle multiple tasks and are bombarded with calls and emails from numerous vendors vying for their business. It's no wonder that picking up the phone has become a rarity. So, what can hotel technology providers and salespeople do to break through the noise and establish meaningful connections?
Leveraging Networking Opportunities in Hotel Tech Sales
One effective strategy is to prioritize in-person events and face-to-face conversations. While technological advancements have made remote communication easier, nothing compares to the power of a personal connection. In-person events provide an opportunity to have focused discussions, address pain points, and build relationships based on trust and understanding. By meeting potential clients face-to-face, salespeople can cut through the sales cycle and create lasting impressions that resonate long after the event. These personal connections become invaluable, as people tend to do business with someone they know and trust.
In conclusion, hotel technology sales require a deep understanding of the evolving sales cycle and the power of personal connections. While the shift towards digital communication has its advantages, nothing beats the impact of face-to-face interactions and building relationships at in-person events. Salespeople must find a balance between their professional and personal lives, taking time for themselves while ensuring they are available and engaged during crucial business opportunities. By embracing the power of hotel technology and adopting effective sales strategies, the potential to unleash its full potential becomes within reach.
You can view the full video series by subscribing to our GoTab for Hotels playlist on YouTube as we continue to uncover the latest trends, insights, and best practices in hotel technology. Learn about our features for Hotels & Resorts and Request a Demo today.
About The Presenters:
Deborah Tappan, CRME, Director of Hospitality Management at GoTab, is a highly skilled professional in the hospitality industry, specializing in revenue management and strategic planning with experience at the top hotels in the world.
Jessica Hayes, Business Development Executive, Plusgrade, is a proven hospitality sales leader with over 25 years experience in the hospitality industry working with startups, tech companies, and hospitality firms.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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