Learn about the many ways in which operators can use GoTab coupons and discounts to increase sales.
GoTab Coupons give you infinite flexibility to customize your offers for new guests, returning guests, and even your big spenders. Check out the many ways in which operators can use GoTab coupons and discounts to increase sales.
Drive Traffic: Create a special code, URL, or QR that offers a complimentary item for first time customers.
Let's focus on getting people in the door. With GoTab's discount and coupons feature, you are able to target first time customers by creating a special coupon to use on their next visit.
Example: a pizza place would be able to create a coupon for a free slice on your first order, print out a couple flyers with QR codes and distribute them to neighboring businesses or share it on social!
Reward Returners: Offer a complimentary item or a discount on their next visit.
Nothing is more valuable to hospitality than a loyal customer. Let your guests know how valued they are by offering a complimentary item or discount on their next visit.
Example: Create a segment of your customers that have visited your establishment at least 3 times and send them a coupon for 20% off their next visit.
Sell to Compel: Identify your customers' average spend and incentivize them to spend more.
Find your customers' average order value under sales in the GoTab Manager dashboard. A great way to utilize coupons is to create a minimum spend above the average order value and offer a % discount. With this, you are getting the customer excited about spending more as they know they will be saving something as well.
Example: If your average order value is $30, create a discount in which customers will need to spend at least $40 to get 10% off.
Birds of a Feather: Give your top customers their personalized discount code to share with friends.
Nothing brings foodies together more than discounted meals. Send out discount codes and encourage friends to share with each other. Only one code applicable per table so they're incentivized to enjoy the discount on separate occasions.
Example: A pizza shop can send out a coupon with the code "PizzaTime" valid for only 30 days, to a select group of customers and encourage them to share!
Busy dining room? Add a coupon as an incentive to use take-out.
Do you have a smaller dining room area and are overwhelmed with guests? Do you tend to have longer wait times? GoTab gives you the ability to create coupons applicable to just take-out and delivery. Share via email and socials channels whenever you feel it's necessary to control the number of dine-in guests.
Example: You may have a big party occupying a majority of the tables but still have customers inquiring about dining-in. Create a coupon for 10% off on take-out orders and share it on your various platforms.
Now, how do you get all of these messages in the hands of your guests?
Your discounts and coupons have been created. Now what? On your manager dashboard, create a new announcement to share your coupons with customers. You're able to decide where and to who a specific notice is shown. Segment it based on the type of menu or what zone it is.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
.webp)
