Unlock Smarter Discounts & Custom Rules with GoTab’s New Option Group Tagging
We’re excited to introduce Option Group Tagging, a powerful enhancement that gives you precise control over how cart rules apply at the item-level and the modifier-level. Whether you're running taproom specials, offering size-based pricing incentives, or building more nuanced menu logic, this update helps you deliver the exact experience you intend—automatically.
If you’ve ever wanted to run highly targeted promotions—like offering a discount on pints without discounting half-pours, tasters, or growlers—we’ve just made your life easier.
We’re excited to introduce Option Group Tagging, a powerful enhancement that gives you precise control over how cart rules apply at the item-level and the modifier-level. Whether you're running taproom specials, offering size-based pricing incentives, or building more nuanced menu logic, this update helps you deliver the exact experience you intend—automatically.
How to Use Option Group Tagging
You’ve asked for more flexibility around promotions and cart logic, especially when the same product can be served in multiple sizes or variations. Option Group Tagging lets you apply rules only when specific options are selected, ensuring accuracy, consistency, and total control.
This means:
No more one-size-fits-all cart rules
No more accidental discounts
No more manual oversight at the POS
Just clean, predictable automation at scale.
How Option Group Tagging Works
Here’s a real example from our latest update:
You want to give $1 off pints of an IPA—but only the pint size, not the half-pint or the growler. With Option Group Tagging, it’s easy:
Step 1: Create your cart rule (e.g., “$1 Off Pints”).
Step 2: Assign a tag (like “pint”) to the specific option within the option group.
Step 3: Leave other options untagged, such as half-pint, taster, or growler.
Step 4: When a guest selects a pint, the cart rule automatically applies. If a team member changes it to a different size, the discount instantly disappears—no need for extra buttons, overrides, or reminders.
When the IPA is added at the POS, your staff is prompted to pick a size. If “pint” is selected, the system recognizes the tagged option and applies the discount. If “half-pint” is selected instead, the discount is removed automatically. It’s dynamic, accurate, and completely customizable.
Even More Ways to Use GoTab Option Group Tagging
Option Group Tagging unlocks a wide range of possibilities, allowing operators to target promotions or logic not just by product, but by choice within a product. You can now design rules based on:
Size-based pricing (pints vs. half-pours vs. tasters)
The cart rule creation process stays the same—you simply attach tags where they matter.
Where Option Group Tagging is Available
Option Group Tagging is enabled for locations that have already migrated to the newest version of Option Groups. If your venue hasn’t transitioned yet, reach out to your GoTab representative to get onboarded.
A More Precise, More Powerful Menu
This is just one of many enhancements designed to give operators deeper flexibility without adding complexity to your team’s workflow. With Option Group Tagging, promotions work exactly the way you’ve envisioned.
Have questions or want help setting up your first tagged rule? Reach out today—we’ve got your back.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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