The payments sector can often be perplexing, and it may appear that complexity is intentional. At GoTab, our goal is to provide openness and understanding. By gaining insight into the processing fees you pay, you can manage these costs more efficiently. We know that every business is looking to be more profitable. Let’s start with the good news! The GoTab point of sale now offers a credit card surcharging option.
The payments sector can often be perplexing, and it may appear that complexity is intentional. At GoTab, our goal is to provide openness and understanding. By gaining insight into the processing fees you pay, you can manage these costs more efficiently. We know that every business is looking to be more profitable.
Let’s start with the good news! The GoTab point of sale now offers a credit card surcharging option.
While it’s not relevant for everyone, if expensive credit card fees are making a dent in your profits, read on to learn.
Bottom Line Up Front: This feature will allow you to pay a flat 1.5% + .15 for your credit and debit card processing while being in full compliance with current card network rules and government legislation. You should consider your customer demographics to understand any potential impact on your business. With certain customer demographics, implementing credit card surcharging may have a negative impact on your bottom line. But with the right customer profile, credit card surcharging will save you money while maintaining your customer base.
And Now for Some Fine Print
As required by card brand rules, our credit card surcharging feature applies to credit card processing only. It does not apply surcharges to debit cards, prepaid cards, or gift card transactions. Additionally, the maximum percentage allowable to be passed along to customers is 3.0% (specific rates vary by state). If you choose to implement GoTab’s credit card surcharging feature, you must comply with all of the credit card networks’ specific rules and requirements for surcharging. Some of the key requirements are outlined below, but please seek additional details directly from Visa and Mastercard for full compliance.
Eligibility: Beyond rules around surcharging only being applicable to credit card payments, there are a few additional eligibility restrictions to include:
Merchants located in states where state law prohibits surcharging are not eligible, including Connecticut, Maine, Massachusetts, and Oklahoma.
Merchants outside of the US, including US territories are not eligible.
Merchants in Colorado can charge a maximum Credit Card Surcharge of 2.0%.
Signage & Informing Guests: All merchants instituting GoTab’s surcharging feature are required to display clear and visible disclosure signage at every entrance and point of transaction (e.g. storefront and registers). For accounts with surcharging in place, GoTab’s restaurant POS will surface notification of surcharges on guest checks, receipts and Customer Facing Displays. It is your responsibility to comply with all in-store signage requirements.
Additionally, GoTab recommends that you inform and train your staff on how surcharge fees work to effectively inform and answer guest questions. This includes disclosures on menus, in seating areas, etc. The most important detail to communicate is that surcharging applies to credit card transactions only.
If you’d like to learn more, and perhaps discuss the pros and cons of adopting this pricing model, set up some time with us by requesting a demo or contacting us at info@gotab.io.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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