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Why Sales Tax Becomes a Problem as You Grow (And How to Fix It Before It Does)

Most operators don’t think about sales tax until something goes wrong. And when something goes wrong, it’s usually not small. It’s a notice. A penalty. A number that doesn’t quite make sense—and now you’re digging through reports trying to figure out where it came from. The frustrating part is that nothing felt broken. The business was running. Sales were coming in. The team was doing their job. But underneath it, something wasn’t keeping up.

It Works…Until It Doesn’t

At first, sales tax isn’t the thing you worry about. You run a report in your point-of-sale platform. You file what you owe. You move on. It’s not elegant, but it works. Until the business starts to grow. Maybe it’s a second location. Maybe it’s online ordering. Maybe you add QR codes, events, or catering.

And now your revenue isn’t coming from one place anymore. It’s coming from everywhere. Your POS has part of the story. Your online orders have another. Your event sales live somewhere else entirely. You can still pull the reports—but now you’re stitching them together. Checking them twice. Hoping nothing slipped through the cracks.

Because once you’re operating across channels, sales tax gets far more complicated. And unless your systems are connected—unless your point of sale is automatically passing clean, accurate tax data into your filing workflow—you’re relying on manual work to keep up with something that doesn’t scale. Nothing breaks all at once. But every week, it takes a little longer. Every month, there’s a little more uncertainty. Until you realize you’re not just filing sales tax anymore. You’re managing risk.

Where Sales Tax Issues Start to Slip

When we sat down with Christine Vickery from DAVO by Avalara on Behind the Tab, she described something that felt uncomfortably familiar. Sales tax issues rarely show up as one big mistake. They show up in small ways:

  • A report that doesn’t quite tie out.
  • A number that needs “adjusting.”
  • A filing that gets pushed a few days because something else took priority.

Nothing alarming on its own. But over time, it adds up. And then there’s the bigger issue—the one most operators don’t talk about enough. Sales tax sitting in the same account as operating cash. It’s collected with every transaction, but it doesn’t feel separate. So it gets treated like everything else. You use it to cover payroll. Or inventory. Or something unexpected that came up that week. Not intentionally. Just…because it’s there. Christine’s point was simple, but it sticks:

When sales tax isn’t automatically separated and handled through your systems—when it’s not flowing cleanly from your point of sale into a dedicated account—you’re relying on discipline to manage something that really requires discipline. And discipline doesn’t scale. 

This Isn’t a Tax Problem

That’s the part that’s easy to miss. Sales tax feels like a finance issue. Something that lives in the back office. But it doesn’t start there. It starts at the moment of transaction. Every order. Every payment. Every channel. If that part isn’t structured correctly, everything downstream becomes manual: More reconciliation. More room for error. More time spent fixing instead of running the business. At a certain point, it stops being about compliance. It becomes an operational drag.

The Operators Who Don’t Worry About This

There’s a noticeable difference when you talk to operators who have this dialed in. They don’t have a better accounting team. They’re not spending more time on it. They’ve just removed it as a variable.

Sales tax is separated automatically. It doesn’t sit in their operating account. Filing happens without someone having to remember to do it. It’s not something they manage. It’s something that just…happens. And their bookkeepers love it too.

What Actually Changes

When sales tax is handled at the system level instead of the task level, a few things shift quickly. First, the money is no longer part of your day-to-day decisions. It’s collected and set aside automatically, so it’s never confused with revenue. Second, the filing process disappears from your to-do list. Not delayed. Not delegated. Just removed. And third, you stop second-guessing the numbers. No spreadsheets. No late-night double-checking before a deadline. No wondering if something was missed. Just clean, consistent execution.

The Quiet Risk of Growth

The tricky part is that most of this only shows up as you scale. When you’re smaller, you can manage around it. But as complexity increases, the gaps get wider with more opportunities for something to fall out of sync. That’s when something that used to be manageable becomes expensive.

A Simple Gut Check

If you want to pressure-test where you are, ask yourself:

  • Do we ever manually adjust sales tax numbers?
  • Does that money sit in our operating account?
  • Do we fully trust that filings are always accurate and on time?
  • How many systems are we pulling data from to make it all work?

If any of those answers feel a little uncertain, it’s worth paying attention to. Because that’s usually where problems start.

Where This Fits

This is exactly why GoTab point-of-sale integrates with solutions like DAVO by Avalara. Not to add another tool. But to remove a problem entirely. Sales tax is collected, set aside, filed, and paid—without operators having to manage it manually. Which, in practice, means one less thing competing for attention.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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