GoTab Hybrid Service Model Increases Efficiency At Elo’s Italian
With GoTab’s technology, Elo’s Italian has a hybrid service model that allows guests on the patio to place their orders via a QR code, while guests indoors have the option of using the QR ordering or through a server.
Nestled in the community of Del Ray, Alexandria, Elo’s Italian is a neighborhood, family friendly restaurant named after the Chef’s daughter, Eloise. Originally called “Live Oak”, a restaurant that focused on Southern cuisine, co-owners Jeremy Barber and Justus Frank pivoted to an Italian restaurant in hopes of including takeout in their operations. Elo’s Italian restaurant now focuses on cuisine including charcuterie, cheese, pasta, focaccia flatbreads, pastries, cocktails, wine, and carryout offerings.
The Situation
When the pandemic hit, Elo’s was severely short staffed and did not offer takeout. Having to serve guests indoors and on the patio, co-owners Jeremy Barber and Justus Frank realized they had a lot of ground to cover with very little staff.
We had very little takeout and when we switched over during the pandemic and realized that takeout was a huge part of the business model, GoTab showed us that we could branch out beyond the immediate neighborhood.Jeremy Barber, Co-Owner of Elo’s Italian
Cut Down On Labor Costs With GoTab
Elo’s Italian restaurant switched to a hybrid service model with QR ordering through GoTab. Guests on the patio can now place their orders via a QR code while guests indoors have the option of using the QR ordering or ordering through a server. As a result, the restaurant is now able to provide amazing service while maintaining fewer staff members.
Having the menu available to the guests from the moment they sit down is great. They don’t have to wait on a server to come and see them, take their orders, and answer any questions. This cuts out lead time and unnecessary back and forth that is associated with full table service.Justus Frank, Chef & Co-Owner of Elo’s Italian
Elo’s is known for their Tuesday Night Trivia where big groups come in, order food and drinks, and enjoy the ambiance. With the help of GoTab’s tab splitting feature guests no longer have to figure out who ordered what item and how to settle the bill, it can all be done seamlessly on their mobile devices.
Twice a year, Elo’s also takes part in Restaurant Week, and with the help of GoTab’s easy to use mobile menu, guests from all over can come and enjoy a three course tasting menu with just a few taps on their phone. This gives Elo’s the opportunity to turn tables faster while allowing them to serve more customers.
GoTab has helped cut down on our labor costs tremendously. It has also really cut back on bar comp’s by about 50% which really helps the restaurant as a whole. Overall, since we started working with GoTab it’s been nothing but a positive experience. It’s helped our revenue system increase, our cost of labor decrease, and overall we are so satisfied with the product that we can’t wait to continue to use it in the future.Jeremy Barber Co-Owner of Elo’s Italian
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
