How Mobile Ordering & payment Improves Brewery Ops
As a brewery guest, there’s only one thing worse than waiting in a line wrapped outside the taproom to order a beer, standing in that same wrap-around line just to close out your tab. With Mobile Ordering & Payment, standing in long lines is the thing of the past.
Operating a brewery in today’s ever-changing world can be a challenge, there’s no arguing that. Our founder was a brewery owner himself so he knows firsthand how difficult it can be. It takes more than great beers, fantastic service, and a cool atmosphere to gain an edge.
As a brewery guest, there’s only one thing worse than waiting in a line wrapped outside the taproom to order a beer… standing in that same wrap-around line just to close out your tab at the end of your experience. We have all done it. With Mobile Ordering & Payment, standing in long lines is the thing of the past.
Here are just a few ways Mobile Ordering & Payment can improve your day to day brewery operations
Optimize Your Menu
What pairs better: a stout and a flannel or a pumpkin ale and a sweater? Either way both pumpkin and stout season are upon us (International Stout Day is November 3th) so take full advantage of seasonal food and drinks by featuring those items first on your menu. Allow your guests to order their fall favorites without having to scroll through your entire menu. It’s just a fact that limited released, seasonal and specialty beers are the most popular so why not make sure it’s the first item your guests see.
Holiday pro tip: add your holiday gift packs as pre-orders so guests can order ahead of time and you can beat the holiday season rush.
Set Guest Expectations
To give your guests the best experience, you have to set their expectations. What’s the easiest way to set an expectation? Communication, maybe even over-communication. When a guest scans into your menu, it’s important to let them know what’s going on in the taproom. Try promoting your new mug club or let them know about the happy hour specials. Notices are a great way to communicate with your guests and also set expectations. For example, if to-go orders need to be picked up at the bar, let your guests know with a notice.
Holiday pro tip: Add a notice today that allows guests to redeem a 15% off coupon on their next growler.
Allow Guests To Order What They Want, When They Want It
What’s the easiest way to get a customer to stay longer in the taproom and spend more money? By allowing your guests to order what they want when they want it. With mobile order and pay, your guests have the opportunity to order that Double IPA from the outdoor patio, the bar or their car (to-go orders).
Holiday pro tip: Don’t wait until the last minute to shop for gifts this year, order your friend’s favorite six pack ahead of time.
Streamline & Route Orders
With Mobile Order & Pay guests have the flexibility to order from anywhere in the venue. Was the beer order placed from the patio, inside the taproom or for pick up? It’s important to know where the order came from in order to make your beer pourers and runners effective. This way multiple orders from one location can be dropped off all at the same time. Orders can be routed to different stations depending on where in the venue the order was placed. Less steps for your employees makes for more time to interact with your guests.
Holiday pro tip: Looking to host your company’s holiday party at the local brewery? Start a tab and share it allowing your coworkers to add their orders all to one tab.
We understand your brewery operations are more complicated than this. We hosted a Brewery webinar on November 9th to learn how GoTab can make your brewery more money while bringing your guests the best experience possible. If you missed the webinar, don't worry! The recording is below.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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