Food Hall Ordering: How To Make It Easy For Guests
Food halls can be overwhelming to navigate. That’s why it is essential to make the ordering process as seamless as possible for your guests.
Food Halls are some of the best places to try a variety of foods from different restaurants. However, these spaces can be overwhelming to navigate. That’s why it is essential to make the ordering process as seamless as possible for your guests. The first step? Integrating mobile ordering & payment into your operations.
A Seamless Food Hall Ordering Experience
When a customer walks into a food hall, they are immediately overwhelmed with all the food and beverage options laid out before them. With a unified QR code for your Food Hall, guests can walk in, scan a QR code, and see all active vendor menus as well as promotional offers. There, they can place multiple orders from different vendors with only one payment transaction. This allows staff to focus on maintaining good quality, executing ticket lines, and improving the guest experience.
Create Your Eye-Catching Menu
Once a guest scans the QR code they are given a multitude of options. In order to entice as many customers as possible and stand out among other food hall vendors, you’ll want to use your menu to your advantage. Create a menu that matches your restaurant's branding and is easy to read. Add mouth-watering images and videos to tempt customers into placing an order. You want your menu to be easy to navigate in order to avoid any customer confusion.
Communicate With Guests
Once orders have been placed, communicate directly with your guests from your Kitchen Display System. With two-way text communication, guests can notify you of any order modifications or allergy notations. Operators can provide updates from when an order is placed to ready for pickup, keeping guests informed on their order status. Not only does this increase communication with guests and their overall experience, it reduces wait time and order errors.
Seamless Food Hall Payments
Multiple transactions and long lines can take away from the guest experience. Streamlining your ordering and payment experience takes the pressure off not only guests, but food hall operators. By using a mobile order & payment system, a unified QR code for your food hall, guests can easily pay in one secure transaction.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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