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GoTab Partners with OpenTable to Streamline Front-of-House Operations

Integration unifies data and communication to increase turnaround, drive traffic and maximize hospitality; Stone Brewing is first to benefit 

GoTab, a leading restaurant commerce platform, today announced an integration with OpenTable, a global leader in restaurant technology, to improve operations for a smoother-running, faster-turning front-of-house.

Connecting OpenTable’s reservation data with checks on the GoTab point-of-sale (POS), the integration empowers restaurants with valuable insights into guest spend, table status and order history to paint a holistic view of the floor and streamline operations from host to management level. With real-time status updates on each table and automated check creation once a meal is completed, the integration enables restaurants to improve turnaround times and maximize throughput. Additionally, instant access to information from guests’ past visits and interactive reports provide visibility into real-time performance, revenue, and more, while allowing operators to provide a more personalized guest experience.

“As every operator knows all too well, the front-of-house has many moving parts. In order for operations to run smoothly, there needs to be clear communication across the floor, and our technology makes that easier than ever before,” said Daryoush Mansouri, Chief Technology Officer at GoTab. “OpenTable easily integrates into the GoTab POS to connect real-time data – such as table status and spend – providing the host and wait staff the information they need to increase turnover and enhance hospitality. We are eager to offer a solution to our mutual restaurant customers to help run their on-premise business better.”

“We’re thrilled to partner with GoTab to deliver a more seamless front-of-house experience for our restaurant customers,” said Susan Lee, Chief Growth Officer at OpenTable. “As leaders in restaurant tech, we are here to move the industry forward — by bridging the gap between our reservation data and GoTab’s POS data, we’re able to provide restaurants a powerful new view into their guests’ behavior.”

Stone Brewing, the ninth-largest craft brewer in the U.S., is the first operator to leverage the integration to increase efficiency and improve the guest experience at its tap rooms.

“The GoTab and OpenTable integration opens up exciting possibilities for restaurants, providing us with valuable insights into our guests’ spend, helping us manage our tables more effectively and getting real-time notifications when spend thresholds are reached,” said Allison Lawley, Director of Hospitality Operations at Stone Brewing. “With this integration, we can now provide our guests with even better service, making sure their experience at Stone Brewing is unforgettable. We’re excited about the future of this integration and the enhanced experience it brings to our guests.” 

To learn more about the GoTab and OpenTable integration, please visit https://gotab.com/integrations/opentable.

About GoTab 

GoTab, Inc., a Restaurant Commerce Platform, is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) and property management (PMS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its all-in-one POS, mobile ordering and payment features, and kitchen display systems (KDS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, events, online ordering, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states, Canada and growing. For more information, consult our media kit, request a demo here or learn more at https://gotab.com/. 

About OpenTable

OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), connects more than 1.5 billion people with restaurants every year. Powering hospitality at more than 55,000 restaurants, bars, wineries, and other venues globally, OpenTable drives reservations, experiences, payments, guest insights and operations, enabling restaurants to run their most successful business yet.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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