GoTab Unveils Easy Tab

GoTab Unveils EasyTab, A New Feature that Helps Servers and Bartenders Seamlessly Bridge Mobile Order and Pay-at-Table with Traditional Service


Restaurant commerce platform makes tab management - from order to close - fast, easy and hassle-free

Arlington, VA, July 18, 2022 – Already at the forefront of contactless ordering and payment technology, restaurant commerce platform GoTab has announced today it is launching a new distinctive feature: EasyTabTM. This feature, which leverages guest mobile devices, bridges traditional service and empowers guests by making opening, closing, reordering, and transferring tabs from bar to table fast, easy and hassle-free.

Designed to make the dine-in ordering experience even more convenient for servers and guests, EasyTab is one more feature that makes GoTab the most flexible tab-based ordering solution available on the market. Bridging traditional service models with guest-led ordering, EasyTab helps GoTab operators introduce contactless ordering to their guests, guiding them over the hurdle of using their mobile device to place their food and drink orders. EasyTabTM is changing the way technology supports restaurant operations, creating more positive, profitable experiences, specifically in restaurants with multiple dining areas and who cater to large groups or events.

“Operators are struggling with the double-edged sword of an influx of guests that are eager to return to in-venue dining and entertainment, while having to operate with less staff. At the same time, they can be reluctant to introduce mobile order and pay due to the resistance of guests and staff to learning new operating models. With EasyTab, we effectively solve the problem. The result is an elegant transition from traditional ordering through a server, to mobile ordering and payment, and back again, depending on the guest’s individual preference,” says Tim McLaughlin, GoTab CEO and Co-Founder.

How EasyTab Works

Guests can open a tab the traditional way through a server or bartender. When prompted to keep the tab open, the server (or guest) simply dips or swipes the card provided for payment, and enters the guest’s mobile number. A link to the open tab is provided via text, and the guest accesses the tab on their device. Now they can order, re-order, and pay throughout their visit, from anywhere in the venue. And because their payment method is automatically applied to their open tab, they can split or settle their check out without having to wait for a physical check or head to the counter to pay.

Works Seamlessly with the GoTab All-in-One POS

Unlike other POS systems that make guests close their tab when they move from the bar to the table, GoTab tabs stay open no matter where guests venture. Where on-premise dining used to rule the scene, restaurants have adapted to business models that also include online ordering and 3rd party marketplace platforms increasing their revenue streams more than ever before. The EasyTab feature from the GoTab POS takes the guesswork out of managing complex omni-channel front-of-house operations while integrating back-of-house operations.

GoTab’s all-in-one, cloud-based POS makes the systems restaurants use work more effectively, and reduces the top pain points restaurants face from staffing shortages, managing 3rd party platforms, and time spent on multiple transactions. The company’s customizable, scalable POS moves restaurants towards a more frictionless experience. The POS can run on nearly any existing hardware (iOS, Android, or PC), removing cost and time barriers restaurants face when looking to switch to innovative, customizable solutions. From quick-service to mid-size and fine dining restaurants, GoTab’s POS anticipates the needs of restaurant staff and guests, so restaurants can focus more time anticipating the needs of their guests, leading to enhanced guest experience and higher profitability.

EasyTab + All-in-One POS supports Back of House and Payment Processing

Using GoTab’s Kitchen Display System and integrated printers, servers always know where to locate guests and deliver the food and beverage orders. Meanwhile, guests are free to move about, and reorder at their convenience without ever having to flag a server, close or reopen their tab. When friends join the party, guests can share their tab using GoTab’s native features for tab sharing (via text or QR code specific to their tab). When everyone is ready to leave, they can expedite the payment process by closing out and splitting the tab on their own on their mobile device. GoTab makes the payment process easy and seamless by clearly displaying all charges, fees and tip recommendations.

EasyTab is now available for all GoTab customers. Click here to learn more and request a demo..

About GoTab

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here or learn more at

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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