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Grow with GoTab: Dinner and a Movie Just Got an Upgrade

This issue of Grow with GoTab covers best practices from dine-in theaters that are streamlining service without disrupting the movie experience, plus an integration spotlight on how Mews + GoTab deliver seamless Direct PMS Sync. We share what’s next with our “Brewed Different” panel at the Virginia Brewers Conference, focused on winning over Gen Z, and highlight our September sales promotion—sign up by Sept. 30 to get a full POS hardware bundle.

September is here, and in hospitality, that means we are officially in the final stretch! Four months remain in the year, and this is when the pressure meets possibility. The way you approach this season won't just determine how you finish the year, it will set the tone for what comes next. In other words, momentum matters.

So, what is driving momentum right now? Two words: convenience and experiences.

Convenience might not sound sexy, but it’s a hidden key to loyalty. Guests notice when things feel effortless—when they can place an order without flagging down staff, when their order arrives quickly, and when payment is virtually transparent. Research from international consulting firm White Hutchinson shows guests define value through three main factors: fast service, seamless convenience, and feeling their time was well spent.* In other words, convenience isn’t a perk. Convenience is the baseline for earning trust and repeat business.

Next is experiences. Even in a challenging economy, consumers are willing to spend more for them. According to a recent Toast report, restaurants that deliver interactive, memorable experiences see a 22% boost in revenue.

GoTab was built for this.

From RFID and QR code ordering to deep integrations with the systems that streamline service, we help you serve faster, smoother, and smarter. Guests get what they want without friction, and you build loyalty that lasts.

When you nail convenience, you don’t just make service easier. You lay the foundation for trust that turns one-time guests into regulars.

And when you pair that with experiences worth coming back for, you create the kind of magic that keeps hospitality thriving.

One venue that’s bringing both elements together is Aloma Cinema and Grill in Winter Park, Florida. Read more to learn how they are blending modern technology with a classic movie-and-dining experience.

The last quarter is a chance to set the tone for what’s ahead. Lead with convenience, wow with experiences, and watch how momentum builds. Let’s finish strong.

Patricia Mejia, GoTab CMO

*https://www.whitehutchinson.com/news/lenews/2025/august/article104.shtml

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Aloma Cinema & Grill Brings Modern Tech to a Classic Venue

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Winter Park’s original dine-in theater is stepping into the future without losing its retro charm. With the help of Tried & True Consulting and GoTab, Aloma Cinema & Grill has transformed the guest experience, introducing QR code ordering, handheld devices, and a kitchen display system that delivers food up to 48% faster.

The newly opened Green Room Café expands their appeal beyond showtimes with chef-crafted dishes and specialty cocktails, making Aloma an all-day destination. Faster service, higher tips, and smoother operations mean this local icon is ready for its next chapter. Learn More>

Fall Movies, Fresh Experiences: How GoTab Is Helping Dine-In Theaters Bust Lines & Keep the Magic on Screen

Get ready to fall back in love with movie nights! In this article we spotlight how innovative dine-in theaters are using GoTab to deliver an immersive cinematic experience—from lobby to recliner.

From flexible ordering (QR, handheld POS, stationary POS) to integrated dining spaces, GoTab empowers theaters to blur the lines between dining, entertainment, and convenience, all while letting the real stars shine on the screen. Learn More>

Seamless Hotel POS + PMS = Happier Guests

With GoTab’s direct integration with Mews, the only one of its kind in North America, hotels can connect every order to the guest’s folio in real time.

Specifically, the GoTab integration includes line items, tax codes, and accounting categories. That means no manual entry, no reconciliation headaches, and a smoother guest experience from check-in to check-out.

And now, when you sign up for both GoTab and Mews, you’ll receive up to 15% off your monthly SaaS fees—15% off GoTab and 15% off Mews. It’s a win-win for your operations and your bottom line. Learn More>

Brewed Different: Winning Over Gen Z Without Losing Your Soul (Or Your Shirt)

Think Gen Z isn’t drinking beer? Think again. They’re showing up with a new vocabulary, tighter budgets, and a love for deals that outpaces their older peers, all of which call for a fresh approach. At the Virginia Brewers Conference, our panel Brewed Different will explore how taprooms and brewpubs can connect with this next wave of beer lovers. From speaking their language to meeting them where they spend (and save), we’ll share real-world strategies to capture attention, build loyalty, and keep them coming back.

Joining us is Eric Barrett from Bunnyman Brewing, who will share the story behind their iconic Virginia brand and how they’re connecting with the next generation without losing their unique identity. Plus, hear from Adam Howe at GoTab and Gen Z marketing expert Evan Blum of BrewedAt for insights you can put to work right away.

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🎟 Virginia Brewers — Attend for FREE!

We’re offering a special promo code for Virginia breweries to get complimentary registration to the conference. Contact us to claim yours. Request your free pass.

Score a POS Bundle When You Sign Up by September 30

Sign up or complete a demo by September 30, 2025, and we'll cover our entire POS hardware bundle—on the house! This isn’t just a trial—it’s an immediate boost to your operation. Your bundle includes:

  • A flexible, cloud-based POS
  • A fast, secure payment terminal
  • Matching stand + dock to keep things tidy
  • A Phone-Only POS option, for payments anywhere—even without a card reader
  • A Kitchen Display System (KDS) for streamlined order flow (printer not included)

Save on hardware. Get set up faster. Serve smarter.

Ready to level up? Request a demo today and lock in your bundle! Get the Offer>

What Our Customers Are Saying

“I’ve gone through several different points of sales that I’ve tested, beta tested, demoed. The thing we loved about GoTab was just how cutting edge it is. Their willingness to partner with us on integrations, to where we can really have that single pane of glass for us as well as for our guests  – that sealed the deal.” –Jacob Schulman, VP of Operations, Schulman Theatres Read the Case Study>

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Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

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Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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