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How to Run a Thriving Multi-Operator Concept

We made it through the 4th of July, and now the real test begins! The weather’s hot and the pressure to deliver is on. This is the stretch where we either grind through or grow through.

Growth looks different for everyone. Maybe you're adding new vendors to your food hall. Or, enhancing the entertainment activations you already have. Maybe you're just trying to streamline to save costs and increase sales and wondering if there’s a better way to keep it all running smoothly.

There's no need to sacrifice your sanity to scale. We’re seeing a major shift in the industry. More and more operators are choosing tools that do more of the heavy lifting, so their teams can focus on what really matters. They’re cutting through complexity, giving staff more autonomy, and creating faster, smarter experiences for every guest who walks through the door.

Just ask General Manager Todd Reilly at CRAVE Food Hall, Mississippi’s only food hall and home to eight chef-driven concepts. “We were looking for a single-payer system that could support multiple vendors while giving guests one fluid, easy experience,” he said.

After testing more than 15 platforms, CRAVE Food Hall chose GoTab. Why? Because we make it possible to offer one consistent guest experience even with multiple vendors and a full cocktail bar in the mix.

It’s that kind of smart simplicity we’re focusing on this month. Scaling your operation doesn’t have to feel like spinning plates.

Let’s Grow Together! 🍺

Cheers to closing out the month strong!

—Patricia, GoTab CMO

Mississippi’s Newest Food Hall Took a Big Swing

CRAVE Found the Missing Piece with GoTab

When CRAVE Food Hall opened in Ocean Springs, Mississippi, it wasn’t just launching a new dining concept. It needed to solve one of the most complex multi-concept operator challenges: how to unify ten vendors, a full cocktail bar, and both indoor and outdoor service into one seamless guest experience.

We needed tech that worked as hard as we do,” said General Manager Todd Reilly. Today, CRAVE is not just running efficiently. It’s showing the rest of the industry how to scale smarter. Read Mississippi's Only Food Hall Just Opened in Ocean Springs.

Running a Food Hall? These 5 Tech Tips Might Just Save Your Sanity

When you're running a food hall—or any venue where multiple operators share space and serve guests—it can feel like managing a three-ring circus.

We’ve been there. In fact, we’ve built tools specifically to manage the food halls our operators run. But we quickly realized: these same tools work wonders for any operator coordinating with other businesses under one roof.

Whether you’re sharing service areas, reconciling sales, or juggling events, these five GoTab features will help you streamline operations and focus on what matters most: serving great food and drinks and creating memorable guest experiences.

It all starts with unified ordering—whether through QR codes, RFID passes, or self-ordering kiosks—and continues with smart order routing and fulfillment powered by our Kitchen Display System (KDS). It’s all designed to keep operations running smoother (not sweatier), even on your busiest Saturdays.

Plus, we’ve included links to some of our most successful operators, so you can learn from the best and see how they’re making it work. Read Five Ways to Elevate Your Food Hall with GoTab.

A Striking Example of Entertainment Done Right

If you’ve ever wondered what happens when great food, tech, and community vibes come together—you’ll want to hit play on this one.

The Golden Mill isn’t just one of Colorado’s most iconic food halls—it’s a blueprint for how to run a multi-operator venue that feels effortless (even when it's packed). From five unique vendors and a rooftop bar to a self-pour tap wall and live music, this place is buzzing.

In this quick case study video, you'll hear straight from the team how they:

  • Simplify ordering across all vendors (no juggling tabs)
  • Use smart routing to keep food flowing fast
  • Ensure an atmosphere of cooperation and trust with their merchants

Take 2 minutes to watch. You might even get a little food hall FOMO!

Upgrade Your Payments, On Us

This month, new GoTab customers receive their first 2 card readers and network gateway at no additional cost. It’s the perfect time to modernize your payments and streamline service with GoTab’s powerful POS. Get the July Special GoTab Offer.

What Our Customers Are Saying

“GoTab allows each vendor to operate independently while giving us visibility across the entire food hall. It’s been a game-changer for guest satisfaction and vendor relationships.”
-Todd Reilly, General Manager
CRAVE Food Hall, Ocean Springs, MS

Tap Room Playbook: Check Your Experience

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When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

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The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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