Inside Stone Brewing: How Tech-Driven Ops Keep Guests Happy and Staff Thriving
Stone Brewing is one of the most iconic names in craft beer. But behind the bold IPAs and legendary bistros lies an equally impressive operational engine. In a recent webinar with GoTab and TipHaus, Stone’s hospitality leaders gave us an inside look at how they’re using tech to improve guest experience, streamline ops, and keep their team focused on hospitality.
Stone Brewing is one of the most iconic names in craft beer. But behind the bold IPAs and legendary bistros lies an equally impressive operational engine. In a recent webinar with GoTab and TipHaus, Stone’s hospitality leaders gave us an inside look at how they’re using tech to improve guest experience, streamline ops, and keep their team focused on hospitality.
Scaling Hospitality with Flexibility Stone Brewing’s hospitality operation spans eight locations, ranging from 64,000 sq. ft. venues to cozy taprooms and even a hybrid food truck setup at their Richmond, VA taproom. That kind of complexity demands technology that adapts—not the other way around. With GoTab’s flexible point-of-sale and TipHaus’ seamless tip management, they’re able to tailor service styles by venue and even by guest.
Hybrid Service, Guest-First The magic of Stone Brewing’’s model? Giving guests control without losing the human touch. Whether you want to be greeted by a server using the point-of-sale, or order your next drink via QR code, the experience is fluid and intuitive. This hybrid approach lets guests set the pace, and gives staff tools to respond in real time.
Tech That Supports, Not Replaces, Hospitality For Stone Brewing, tech is never a replacement for hospitality, it’s an amplifier. With GoTab and TipHaus, managers spend less time buried in spreadsheets and more time where it counts: on the floor, with their team and their guests.
Operational Efficiency = Better Service + Better Margins
TipHaus eliminated hours of manual tip reconciliation and reduced payroll errors.
GoTab enables leaner staffing models by empowering guests to self-serve when it makes sense.
Together, the stack supports faster onboarding, cleaner data, and stronger performance.
Results That Matter While the ROI shows up in many ways, from happier staff to higher guest retention, Stone Brewing’s real win is in creating amazing experiences at every touchpoint. With $30M in annual hospitality revenue and a $3M event business, they’ve proven that operational excellence can scale, with the right tools.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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