Inside Stone Brewing: How Tech-Driven Ops Keep Guests Happy and Staff Thriving

Stone Brewing is one of the most iconic names in craft beer. But behind the bold IPAs and legendary bistros lies an equally impressive operational engine. In a recent webinar with GoTab and TipHaus, Stone’s hospitality leaders gave us an inside look at how they’re using tech to improve guest experience, streamline ops, and keep their team focused on hospitality.

GoTab Team
·
August 7, 2025
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Stone Brewing is one of the most iconic names in craft beer. But behind the bold IPAs and legendary bistros lies an equally impressive operational engine. In a recent webinar with GoTab and TipHaus, Stone’s hospitality leaders gave us an inside look at how they’re using tech to improve guest experience, streamline ops, and keep their team focused on hospitality.

Scaling Hospitality with Flexibility
Stone Brewing’s hospitality operation spans eight locations, ranging from 64,000 sq. ft. venues to cozy taprooms and even a hybrid food truck setup at their Richmond, VA taproom. That kind of complexity demands technology that adapts—not the other way around. With GoTab’s flexible point-of-sale and TipHaus’ seamless tip management, they’re able to tailor service styles by venue and even by guest.

Hybrid Service, Guest-First
The magic of Stone Brewing’’s model? Giving guests control without losing the human touch. Whether you want to be greeted by a server using the point-of-sale, or order your next drink via QR code, the experience is fluid and intuitive. This hybrid approach lets guests set the pace, and gives staff tools to respond in real time.

Tech That Supports, Not Replaces, Hospitality
For Stone Brewing, tech is never a replacement for hospitality, it’s an amplifier. With GoTab and TipHaus, managers spend less time buried in spreadsheets and more time where it counts: on the floor, with their team and their guests.

Operational Efficiency = Better Service + Better Margins

  • TipHaus eliminated hours of manual tip reconciliation and reduced payroll errors.
  • GoTab enables leaner staffing models by empowering guests to self-serve when it makes sense.
  • Together, the stack supports faster onboarding, cleaner data, and stronger performance.

Results That Matter
While the ROI shows up in many ways, from happier staff to higher guest retention, Stone Brewing’s real win is in creating amazing experiences at every touchpoint. With $30M in annual hospitality revenue and a $3M event business, they’ve proven that operational excellence can scale, with the right tools.

Want to see how GoTab and TipHaus can work for your venue? Get the inside scoop at https://gotab.com/integrations/tiphaus.

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