Other Half Brewing-Scaling a Cult Brand Without Sacrificing the Guest Experience
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Other Half Brewing has built one of the most recognizable brands in craft beer—known for innovation, limited releases, and taprooms that feel more like community hubs than retail spaces. But success created a new challenge.
As the business expanded from a single Brooklyn location to a growing portfolio of taprooms, the team needed to deliver consistent, high-quality hospitality at scale—without slowing service or overcomplicating operations.
Like many modern breweries, they were navigating:
- High-volume service environments with unpredictable demand
- Long lines and friction at the bar
- Increasing expectations for speed, flexibility, and personalization
- The need to turn taprooms into experience-driven destinations, not just places to grab a beer
At the same time, events, programming, and evolving food offerings were becoming critical revenue drivers—adding operational complexity across locations. Other Half needed a system that could unify operations, adapt to different service models, and elevate the guest experience everywhere they operated.
The Solution
Other Half partnered with GoTab to roll out a fully integrated brewery point of sale and mobile ordering platform across all locations, building on an initial deployment at their Philadelphia taproom.
Working closely with the GoTab team, they implemented a model designed to support both scale and flexibility:
A Unified Brewery POS Across Every Location - GoTab became the system of record for all venues—standardizing menus, inventory, reporting, and workflows while still allowing each location to operate dynamically.
Mobile Ordering + Shared Tabs to Eliminate Friction - Guests can order, reorder, and pay from anywhere in the taproom—reducing lines and allowing service to flex between bar, server, and self-service models. This aligns with a broader shift in breweries toward line-busting and guest-controlled ordering, which improves both speed and satisfaction.
Data-Driven Operations and Marketing - With real-time insights into guest behavior, sales trends, and product performance, the team can make smarter decisions around menu strategy, staffing, and promotions.
Open API for a Best-of-Breed Stack - GoTab’s open platform allows Other Half to integrate with the tools they need—without being locked into a closed ecosystem—supporting everything from inventory to events and beyond.
Built for the Modern Taproom Experience - The system supports hybrid service models, events, and evolving food programs—helping Other Half turn their taprooms into high-performing hospitality environments, not just beer counters.
“GoTab has allowed us to streamline our operations… and craft more personalized, valuable experiences for our guests.” Joy Reichenbach, Director of Business Operations, Other Half Brewing
The Benefits
Scalable Hospitality Across 8 Locations - A single, unified platform ensures consistency while allowing each taproom to adapt to its unique flow and audience.
Faster Service, Fewer Lines - Mobile ordering and shared tabs reduce congestion at the bar and allow guests to engage on their own terms—driving higher satisfaction and more frequent reorders.
Operational Efficiency Without Added Complexity - From inventory to scheduling to menu management, teams can run lean while maintaining control across multiple locations.
Higher Guest Engagement and Spend - By removing friction and enabling seamless reordering, GoTab helps capture incremental revenue throughout the visit—especially critical in high-volume taprooms.
A Foundation for Events and Experience-Led Growth - With the right infrastructure in place, Other Half can continue expanding programming, events, and food offerings—turning each location into a destination that drives longer stays and higher spend.
The Takeaway
Other Half Brewing hasn’t just implemented a POS. They built a system that matches how modern breweries actually operate—high-volume, experience-driven, and constantly evolving.
With GoTab, they’ve created a scalable foundation that allows them to grow without losing what made them successful in the first place: great beer, great hospitality, and taprooms that people want to spend time in.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
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Tap Room Playbook Episode 3:
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