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May 2026
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newsletter

Experiences Don’t Just Happen. Operators Have to Build Them.

Hi GoTabbers!


Memorial Day weekend on the East Coast was a bit of a washout. Rain. Gray skies. Hoodies in late May. Not exactly the kickoff to summer most people were hoping for.


And yet everywhere we went, people still showed up. Some restaurants stayed packed. Some breweries stayed busy between downpours. Parents still hauled kids to activities. Friends met up anyway. People kept finding ways to create experiences worth leaving the house for.

It’s a good reminder that great hospitality doesn’t happen by accident. Operators build it. Intentionally. That’s one reason we loved putting together this latest case study featuring Bumpy Pickle in Houston. They’ve created one of the most dynamic social hospitality venues we’ve seen: pickleball, volleyball, food, drinks, private events, cabanas, and nonstop energy across a massive outdoor footprint.

Experiences like that take real operational coordination behind the scenes. Technology matters. Workflows matter. The service model matters. And when it all works together, communities show up.
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This issue is all about operators finding smarter ways to create those experiences, whether through integrated reservations, brewery workflows built for volume, or flexible hardware programs that make growth a little easier.


Patricia Mejia, GoTab CMO

In This Issue:
  • Bumpy Pickle How one of Houston’s largest outdoor pickleball and volleyball venues unified reservations, QR ordering, events, and guest flow across a massive hospitality footprint.

  • Behind the Tab: Is Flat the New Growth? Why breweries in 2026 are focusing on profitability, loyalty, and taproom experience instead of chasing unsustainable growth.

  • CBP Connects Chicago Join us in Chicago and hear operational insights from standout brewery operators Pryes Brewing Company and Caboose Brewing Company.

  • Brewery Best Practices Webinar How high-volume breweries and taprooms increase efficiency, reduce friction, and grow guest spend in a tougher market.

  • Integration Spotlight: GoTab + REX Reservations that actually connect to operations, helping guests move seamlessly from booking to ordering, tabs, and on-site experiences.
New Case Study

How Bumpy Pickle Built One of Houston’s Most Dynamic Social Hospitality Venues

Houston’s Bumpy Pickle combines pickleball, sand volleyball, cabanas, food, drinks, retail, and private events into one connected guest experience.

Guests move constantly throughout the property, from courts to bars to event spaces, which created a need for technology flexible enough to support movement without slowing service down.

Using GoTab alongside integrations with REX and Tripleseat, Bumpy Pickle unified reservations, QR ordering, kitchen operations, event management, and guest experience workflows across the venue.

The Result:

  • Faster service across a large outdoor footprint
  • Connected reservations and on-site spending
  • Streamlined event operations
  • A scalable operating model built for growth

Read the full case study: Inside The Operating Model Behind Houston’s Largest Outdoor Pickleball And Volleyball Venue

Learn More
New Podcast Episode

Is Flat the New Growth?

In the latest episode of Behind the Tab, we sat down with Kevin Irvin, Andrew Coplon, and Chris Farmand to unpack one of the biggest themes shaping craft beer in 2026: Growth is looking different.


The conversation explores why successful breweries are focusing less on aggressive expansion and more on hospitality, community, and creating “third place” experiences that turn guests into loyal regulars. From smarter taproom operations to events, loyalty, and guest experience, the breweries winning today are building businesses designed for sustainability, not just scale.


Read the article: Craft Beer in 2026: Why Breweries Are Focusing on Profitability, Community, and Taproom Experience

Learn More
On the Road

Heading to Craft Beer Professionals Chicago?

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We’re excited to partner once again with Andrew Coplon and the team at Craft Beer Professionals for CBP Connects Chicago. One session we’re especially looking forward to features two fantastic GoTab customers.

Finding Money in Your Brewery Through Margins, Efficiencies, and Smarter Decisions

June 16, 4-5 PM CT

Mike Corneille of Pryes Brewing and Tim Wilson of Caboose Brewing will share how they’re streamlining service, improving the guest experience, and growing their businesses in a market where every operational advantage matters.

We have a limited number of complimentary tickets available. Register today to request a complimentary pass.

Learn More
New Webinar!

How High-Volume Breweries and Taprooms Increase Efficiency and Guest Spend

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Busy doesn’t always mean profitable. In a craft beer market where growth is harder to come by, the breweries pulling ahead are finding smarter ways to operate.

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Join GoTab for a live webinar on May 27 at 1:30 ET to see how leading breweries and taprooms are using technology to reduce friction, increase average check size, and deliver better guest experiences without adding labor.

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We’ll walk through real-world strategies breweries are using to improve throughput, increase guest spend, and reduce labor pressure with:

  • Easy Tab® and Tab Sharing
  • Mobile and QR Ordering
  • Kitchen Display Systems (KDS)
  • Zone Overrides and Smart Routing
  • Self-Ordering Kiosks
  • Food Truck and Multi-Vendor Ordering
  • Integrated Tech Stacks That Connect Events, Loyalty, and Guest Data

If you’re looking for practical ideas to help your brewery do more with the traffic you already have, this session is worth 30 minutes of your time.

Learn More
Integrated Partner Spotlight

Reservations That Actually Connect to Operations

Reservations shouldn’t live in a silo.

The GoTab + REX Integration helps operators connect reservations directly into the guest experience, allowing guests to move seamlessly from booking to ordering, tabs, events, and on-site spending.

Operators can:

  • Sync reservations directly into service workflows
  • Connect guest profiles and spending behavior
  • Support complex hospitality venues with multiple experiences
  • Reduce friction between booking and arrival

For high-volume venues, that operational visibility can make a major difference during peak traffic.

Learn more: GoTab + REX Reservations Integration

Learn More
Request a Demo

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