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Limelight Hotel Snowmass Introduces Innovative, On-Demand Guest Dining Experience Powered By GoTab

Frictionless Ordering from Ski Slope to Guestroom Gives More Control to Guests, Drives Sales and Efficiencies for Hotel Staff

GoTab, a leading restaurant commerce platform, today announced its partnership with the esteemed Little Nell Hotel Group to introduce an innovative, on-demand guest dining experience at the Limelight Hotel  Snowmass at the base of the slopes in Snowmass, Colo. Offering elevated contactless ordering that allows guests to quickly and seamlessly place their food & beverage orders from the ski slopes, lobby or guestroom, GoTab is helping the inventive hotel brand deliver modern convenience to guests, while driving increased sales and operational efficiencies for the brand as a whole. In addition, distinguishing a commitment to impeccable service, GoTab has named Limelight Hotel Snowmass employee Reid Tincher winner of GoTab’s final Hospitality First Service Award for 2022.

Recognizing growing guest preference for contactless ordering, Limelight Hotel Snowmass partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service. Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slopes to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après-ski festivities without interruption. Streamlining tasks like inputting orders and processing payments eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Hotel Snowmass has consistently seen higher check averages and sales.

“We’re laser-focused on providing exceptional guest service, from our rooms to our restaurant to the ski slopes. With GoTab, we’re able to deliver an elevated guest experience built on speed and convenience while easing operations for our staff and increasing sales. Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Understanding GoTab’s benefits for both guests and his colleagues, Limelight Hotel Snowmass employee Reid Tincher is well-versed when it comes to monitoring the Kitchen Management System (KMS), including 86’ing items when necessary. Notably, with the help of GoTab, he provides unparalleled service and is always focused on delivering a seamless dining experience for his guests. As recognition for his extraordinary hospitality service at a GoTab-operated venue, Reid will receive a $2,000 cash prize along with recognition on the GoTab website, a certificate and premium swag kit.

We’re proud to support continued growth at Limelight Hotel, a brand that cares so deeply about the guest experience. Through innovative uses of on-demand ordering, payment, and charging to tabs as well as using technology to streamline back-of-house operations, hotels like Limelight Hotel Snowmass are achieving higher sales, lower operating costs and freeing servers from routine tasks to deliver a better, more personalized guest experience. We look forward to helping more companies achieve enhanced hospitality as we continue to expand our presence in the hotel sector.GoTab Co-Founder & CEO, Tim McLaughlin

Working hand in hand to empower elevated hospitality for Limelight Hotel Snowmass, GoTab has also integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

To learn more about GoTab’s flexible solutions for hotels & resorts, visit https://gotab.com/hotels-resorts/.

Learn more about GoTab’s Solutions for Hotels and Resorts!

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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