Atomic Golf Las Vegas: The Budget-Friendly Entertainment Model That Unlocked 10x More Reservations Revenue

Bobak Mostaghasi did not build Atomic Golf to look good on paper. He built it to work on a Saturday night. In Las Vegas, that is the test. It is not enough to be big, and it is not enough to be different. When the doors open and the building fills, the experience has to hold. That is where most concepts begin to show cracks.

Atomic Golf delivers in those moments, and customers are taking notice. In June 2025, Newsweek named Atomic Golf the “Best Golf Entertainment Venue” in the country, an honor voted on by fans that shows the model is working and setting a new standard.

In a city known for excess and rising costs, Atomic Golf is bucking the trend, building a model that delivers both scale and affordability -- a combination that is increasingly rare on the Las Vegas Strip.

“We didn’t build this for golfers,” Mostaghasi said. “We built Atomic Golf for people who want to come to Las Vegas and actually have fun. But if it doesn’t work operationally, none of that matters.”

FOUR LEVELS, 100,000 SQUARE FEET, 3,200 CAPACITY AT PEAK

Just north of the STRAT on the iconic Las Vegas Strip, Atomic Golf spans 100,000 square feet across four levels of constant motion. More than 100 hitting bays anchor the space, but the game is only part of the draw. A cannon bay sends golf balls across the range. 

Trackman range tracking technology turns every swing into a competition. Food moves from a central kitchen to six bars as groups cycle through the building, from corporate events to weekend crowds to travelers who arrive curious and stay longer than planned.

At full capacity, more than 3,200 people can dine and play at once, yet the building is designed so it never feels that way. It looks effortless. It is not.

THE SINGLE CHANGE THAT UNLOCKED 10X IN RESERVATION REVENUE

The concept first took shape in late 2020, when an opportunity emerged to build an entertainment venue on the Strip. What followed was years of design, testing and adjustment before Atomic Golf opened in March 2024. Mostaghasi, whose background spans real estate, restaurant supply and hospitality, approached the business with a clear goal. The guest should never have to think about the logistics of getting to their bay, ordering food and drinks, and paying. It should just flow.

Early on, there were hiccups. 

“We probably had eight or nine different packages at one point,” Mostaghasi said. “It was just too much for the guest to digest.”

The team tried multiple booking models, layering in options that made sense internally but created friction at the point of decision. Guests hesitated, and staff spent more time explaining the choices, slowing the experience before it even began. So they simplified.

Today, unlike the typical elevated social gaming venue, Atomic Golf took a dramatically different approach. Instead of infinite choices to customize and upgrade their experience, Atomic Golf offers just three all-inclusive tiers. It’s a much  clearer offer, fewer guest decisions and a model built around how guests actually want to be entertained. 

The impact was immediate, driving a tenfold increase in daily reservations revenue.

“Before, we were doing $2,000 to $3,000 a day in reservations,” Mostaghasi said. “When we switched to this simplified all inclusive model, we started booking more than $30,000 a day.”

The number tells part of the story. The real shift was clarity. Guests understood what they were buying, which allowed them to book faster and arrive ready to engage.

“You can’t have people standing around trying to figure out what they booked or where they’re supposed to go,” Mostaghasi explained. “At this scale, it has to be clear, it has to be fast and it has to work every time.”

That was the challenge.

HOW GOTAB AND REX POWER ATOMIC GOLF

From the beginning, Atomic Golf partnered with GoTab and REX, systems that have continued to evolve alongside the venue as it has grown and refined its model. Together, they built an operation designed to remove friction at every step, supporting higher per-guest spend while allowing guests to move seamlessly from arrival into the experience.

The result is not just operational efficiency, but a shift in how guests perceive value. With an all-inclusive pricing model, guests know what they are getting upfront, eliminating confusion and reinforcing a sense of ease that matches the scale of the venue.

The GoTab + REX Solution:

• Connects online reservations, deposits and package selections from REX directly into GoTab for a seamless guest check-in experience
• Automatically creates tabs in GoTab at check-in, carrying over guest name, reservation details, deposit amount and package tier
• Routes food and beverage orders from handheld devices directly to the correct kitchen display systems 
• Supports real-time service across more than 100 bays, six bars and a central kitchen
• Eliminates manual processes such as handwritten notes and verbal handoffs; Gives servers immediate visibility into each guest’s package, allowing them to serve without hesitation
• Aligns front-of-house, kitchen and bar operations through one connected system

THE CHALLENGE AND HOW GOTAB AND REX ANSWERED

Guests book through REX, selecting a package, choosing a time and placing a deposit before they arrive. When they check in, that reservation automatically becomes a live tab in GoTab, with the guest name, deposit and package tier already attached.

“So right now you can go on our website, press the book now button. It takes you to REX. It’s seamless because it doesn’t even seem like you’re going to a different website,” Mostaghasi said. “Once you get past that point, then GoTab and REX are integrated and they can pay for it.”

“And that tab goes to the actual bay that the player is on,” Mostaghasi explained. 

Today, servers see package details instantly in GoTab. Orders placed on handheld devices route directly to the appropriate kitchen or bar, which is essential in a venue of its size and scale. “It’s critical… labor is extremely high,” Mostaghasi shared. “Making it as seamless as possible for employees is super important.”

Atomic Golf chose GoTab and REX for that reason.

“You’re not dealing with two big conglomerates that have one way of doing things and can’t be flexible,” Mostaghasi said. “We want companies that will work with us, listen to the problems we’re having and figure out solutions.”

That need for flexibility, he said, became increasingly important as the business grew in real time. 

As founder and CEO, Mostaghasi continues to lead the business with a focus on refinement and growth. The model is working, but for him, that is only the starting point. The opportunity now is to continue evolving the experience, expanding its reach and proving that this kind of concept can perform at scale beyond a single market.

“We’re just getting started,” Mostaghasi said. “The goal is to keep building something people want to come back to, something that works every time, no matter how busy it gets.”

KEY TAKEAWAYS

Venue: Atomic Golf, Las Vegas, Nevada
Concept: Large-format golf entertainment venue combining gameplay, food and beverage, nightlife and high-volume events

GoTab + REX Tools Used:
- GoTab Entertainment Commerce Platform (POS + handheld ordering)
- REX reservation system for booking, deposits and package management
- Seamless integration between reservations and tab creation at check-in
- Kitchen display system (KDS) with multi-location routing across one kitchen and six bars
- Handheld ordering for real-time service across more than 100 hitting bays
- Tripleseat integration for event management and group coordination

Why It Works: GoTab and REX allow Atomic Golf to operate a high-volume, multi-experience venue as one connected system. Reservations flow directly into service, deposits follow the guest and staff have immediate visibility into each package. The result is an experience that feels simple for the guest, even as the operation manages thousands of moving parts across four levels.

Running a large-format or experience-driven venue and struggling to connect booking, service and payment into one seamless flow? GoTab and REX bring those systems together, allowing guests to move from reservation to experience without friction. The result is faster check-ins, clearer operations and stronger revenue performance, all while giving guests what they expect, an experience that starts immediately and keeps them engaged from the first moment to the last. Request a Demo Today.