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Largest U.S. Event Dedicated to Food Hall Operations Nears Sellout

Inaugural event reflects rising demand for smarter food hall operations, better guest experiences, and purpose-built food hall POS technology

ARLINGTON, Va., March 30, 2026 — GoTab today announced that registration for the inaugural Future of Food Halls Conference is on track to close early, making it the largest known U.S. event dedicated exclusively to food hall operations, design, and growth. Set for April 15, 2026, at The Market at Malcolm Yards in Minneapolis, the conference brings together food hall owners, operators, developers, and industry leaders to address the operational, financial, and guest experience challenges shaping one of hospitality’s fastest-growing segments.

As food halls continue to evolve from curated dining destinations into complex, high-volume, multi-vendor businesses, the need for smarter operating infrastructure has become impossible to ignore. The event’s strong response reflects growing industry demand for practical strategies around guest experience, vendor management, service models, events, profitability, and technology. GoTab’s platform is designed specifically for modern food hall operations, helping operators simplify shared ordering, support vendor-level reporting, automate remittances, and deliver a more seamless guest experience through flexible food hall point of sale workflows.

“This response tells us something important,” said Patricia Mejia, Chief Marketing Officer at GoTab. “Far from a niche category, food halls are one of the most dynamic and operationally demanding models in hospitality. The Future of Food Halls Conference was created to give this segment the dedicated space it deserves. It’s a place for operators, developers, and partners to share what’s working, what’s changing, and what comes next.”

With its speaker lineup now finalized, the conference will feature voices from across operations, development, design, events, beverage, and hospitality technology. Programming will explore topics including:

  • Food halls as real estate anchors and placemaking engines
  • Designing for dwell time, programming, and repeat visitation
  • Events as a revenue driver in multi-concept spaces
  • Self-pour, beverage strategy, and bar operations
  • Guest flow, ordering, and service model optimization
  • Technology and infrastructure for scalable multi-vendor operations

Featured contributors include leaders from Colicchio Consulting, Urban Land Institute Minnesota, Tripleseat, PourMyBev, and other operators, developers, and technology partners helping define the next phase of food hall growth.

Food hall operators are under pressure to do more than simply aggregate great food. They must create an experience that feels seamless to guests while still preserving vendor independence, managing payouts and reporting, and supporting a mix of ordering behaviors across kiosks, QR codes, handhelds, counters, bars, and events. According to GoTab, the operators gaining traction are the ones investing in systems built for flexibility, speed, and transparency. Retrofitted restaurant tools generally break down in multi-vendor environments.

GoTab’s food hall point of sale platform supports unified carts across vendors, QR ordering, kiosk ordering, mobile and handheld POS, kitchen display system routing, vendor-level reporting, and automated revenue allocation to help food halls operate more efficiently at scale.

“Food halls succeed when the guest experience feels effortless, even when the operation behind it is incredibly complex,” Mejia added. “That’s exactly where operators need better infrastructure. This conference is about bringing the industry together around that reality.”

A limited number of registrations remain, and organizers expect attendance to close before the event date.

To learn more or register for the Future of Food Halls Conference, visit https://futurefoodhalls.com. To explore how GoTab supports modern food hall operations with flexible, multi-vendor technology, visit GoTab’s Food Hall Point of Sale Solutions page:
https://gotab.com/business-type/food-hall-pos

About GoTab

GoTab is an entertainment commerce platform built to help hospitality operators deliver better guest experiences while improving operational efficiency. Designed for complex hospitality environments including food halls, breweries, hotels, restaurants, and entertainment venues, GoTab combines point of sale, mobile ordering and payment, handhelds, kiosks, kitchen display systems, and integrations into a flexible platform that supports modern service models. For more information, visit https://gotab.com.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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