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The Essential Guide to Hybrid Service Models

Restaurant service has changed—permanently. Guests expect flexibility. Operators need efficiency. And labor shortages and high costs demand smarter systems, not more headcount.

That’s where the hybrid service model comes in. Hybrid service blends the best of full-service hospitality with the speed, convenience, and scalability of self-service and digital ordering. It allows guests to engage how they want—at the table, at the bar, on their phone, or with a staff member—without forcing operators to juggle multiple systems or workflows.

To help operators implement this model successfully, GoTab created the Restaurant Hybrid Service Model Implementation Guide—a practical, operator-informed roadmap for building flexible service without sacrificing hospitality.

Guide

Hybrid Service Implementation Guide

With persistent high food and labor costs, many operators find that their profits are slimmer and more unpredictable than ever. To stay competitive and adapt to the current uncertain environment, operators need to rethink their approach and adjust their guests' expectations of service quality.

Download the Guide

What “Hybrid Service” Looks Like in Practice

Hybrid service isn’t about replacing staff with technology. It’s about removing friction—for guests and teams. In a hybrid model:

  • Guests can open and manage a tab digitally or with a staff member
  • Ordering works seamlessly across mobile, POS, handhelds, and kiosks
  • Staff focus on hospitality, not transaction management
  • Operations stay consistent—even during peak volume or connectivity issues

This flexibility is especially powerful in high-traffic, experience-driven venues: neighborhood pubs, destination bars, hotel restaurants, breweries, and entertainment concepts. The guide breaks down how to design, staff, and support hybrid service models that scale—without confusing guests or burning out teams.

Real Operators, Real Results: Hybrid Service in Action

The most compelling proof of hybrid service comes from operators already using it to run smarter businesses.

Little Pub Company: Neighborhood Hospitality at Scale

For Little Pub Company, operating beloved neighborhood bars across Denver means balancing community vibes with operational consistency. By implementing GoTab’s hybrid service approach, their teams empower guests to open tabs digitally while preserving the bar-first experience that regulars love.

The result? Faster service during rushes, fewer bottlenecks at the bar, and more time for bartenders to engage with guests—not manage payments. Hybrid service allows Little Pub to scale without losing its soul.

Garfinkel’s: Turning 30 Years of Hospitality into a High-Tech Advantage

At Garfinkel’s in Vail, Colorado, hybrid service supports extreme peak volume—ski season crowds, après-ski rushes, and packed patios—without overwhelming staff.

By blending mobile ordering, open tabs, and staff-led service, Garfinkel’s delivers speed when it matters most while maintaining the personal touch they’ve built over decades. The technology fades into the background, allowing experience to lead.

Hotel Alma San Juan: Luxury Meets Flexibility

In hospitality-driven environments like Hotel Alma San Juan, hybrid service isn’t about speed alone—it’s about choice.

Guests can order poolside from their phones, open tabs at the bar, or engage staff for a traditional dining experience—all within a single, unified system that integrates with their Stayntouch PMS. This flexibility elevates guest satisfaction while simplifying operations across outlets.

The Phoenix Taproom & Kitchens: A Purpose-Built Hybrid Model

The Phoenix Taproom & Kitchens was designed around hybrid service from day one. Multiple ordering modes, shared guest tabs, and vendor-level reporting all coexist in one platform—allowing the venue to handle volume without chaos.

Their success underscores a key takeaway from the guide: hybrid service works best when it’s intentional, not bolted on.

The Tools That Power Hybrid Service—Without Compromise

The guide goes beyond theory. It outlines the exact tools operators need to execute hybrid service effectively:

Easy Tab® gives guests a seamless way to open and share tabs—digitally or with staff—without slowing service or increasing walkouts.

Open integrations enable hybrid service that works best because your tech stack works together. GoTab’s open API and partner ecosystem integrate with best-in-class tools for events, self-pour, loyalty, accounting, and more.

Always-On Reliability with GoTab Sync ensures hybrid service doesn’t stop if the internet does. GoTab Sync keeps POS, ordering, and payments running even during outages—no crash kits required.

Why the Right Hybrid Model Changes Everything

Operators who implement hybrid service thoughtfully see:

  • Higher throughput without adding labor
  • Shorter wait times and fewer abandoned orders
  • Happier staff focused on hospitality—not admin
  • Guests who feel in control of their experience

But success depends on execution.

That’s why the Restaurant Hybrid Service Model Implementation Guide walks through:

  • Choosing the right service mix for your concept
  • Designing workflows that staff actually follow
  • Avoiding common hybrid pitfalls
  • Measuring success beyond speed alone

Build the Service Model Your Guests Expect

Hybrid service isn’t a trend—it’s the foundation of modern hospitality. Whether you’re operating a neighborhood bar, a destination venue, or a multi-outlet restaurant group, the right hybrid model lets you serve more guests, more gracefully. Download the Restaurant Hybrid Service Model Implementation Guide and start building a service experience that works for today—and scales for what’s next. https://gotab.com/guides/restaurant-hybrid-service-model-implementation-guide

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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