Discover insider tips, advice, and stories to help your business connect with customers, increase revenue, and streamline operations.
When Ashley Meyer Howe and her family opened FarmCraft Brewery in November 2024, they wanted more than just a place to serve beer. Set on 10 acres in the rolling hills of Western New York, FarmCraft is a full farm brewery, taproom, and event space that doubles as a community hub. From live music and farmers markets to book clubs and art shows, FarmCraft is designed as a place where locals and travelers alike can gather, connect, and return again and again.
When Krystal Hentges was named GoTab’s Vice President of Operations this month, she was stepping into more than a leadership role. She was taking on a mission that speaks to the heart of every operator: building systems and supporting teams in ways that make hospitality more sustainable and more rewarding. Hentges believes that great service begins long before the guest experience. It begins in the back office, in the prep work, and in the daily interactions between managers and their teams.
GoTab, the leading Entertainment Commerce Platform built to power high-volume, multi-zone hospitality venues, today announced the availability of its solutions to the Ben E. Keith Foodservice customer base. This collaboration gives thousands of restaurants, breweries, family entertainment centers, and hospitality operators across the Ben E. Keith network access to GoTab’s innovative commerce tools designed to streamline operations and elevate guest experiences. Ben E. Keith Foods is the nation’s fifth largest broadline foodservice distributor and operates today with 10 divisions shipping to 20 states throughout the country.
Set inside a four-story, 17,000-square-foot building, Bear Cave offers 52 self-pour taps, stone-fired pizzas, live music, trivia nights, and a rooftop patio overlooking downtown. It was built to be more than a brewery. The venue was designed as a hub where neighbors can come together, where families can linger, and where its flagship beers reflect the passion and creativity that fuel the brand.
September 30, 2025 — GoTab, the leading Entertainment Commerce Platform built to optimize food and beverage operations, today announced a new partnership with Harvest Hosts, the popular membership network connecting travelers with unique overnight stays at breweries, farms, wineries, and other scenic locations. Together, the two companies are equipping businesses with best-in-class hospitality technology to elevate the guest experience and streamline service.
Running a restaurant or bar that doubles as a sports destination comes with unique challenges. When the doors open before kickoff or a big tournament, the crowd arrives fast, expectations are high, and the pressure on staff is immediate. Large, multi-zone venues need systems that can keep orders moving, reduce bottlenecks, and keep guests satisfied. That’s where the GoTab Kitchen Display System (KDS) comes in. Built for high-volume hospitality environments, the KDS helps operators manage demand surges, streamline communication between the front and back of house, and deliver the kind of frictionless experience today’s guests expect.
Hospitality operators are increasingly looking for ways to generate reliable revenue, strengthen guest loyalty, and deliver memorable experiences. One of the most effective strategies is the use of memberships and subscriptions. During our recent webinar, Unlocking Recurring Revenue with GoTab Memberships and Subscriptions, the GoTab team shared practical insights, case studies, and a live demonstration of how operators can launch and scale these programs.
GoTab has always embraced innovation, a fact recently underscored when a Singaporean internship candidate called us “a pioneer in the use of QR codes in the US.” That same spirit of forward thinking is now shaping pickleball venues across the country. With nearly 20 million players and tens of thousands of new courts, the sport is booming—but the real growth lies in how operators are transforming clubs into full social destinations with food, beverage, and events. This week’s newsletter explores the partnerships, tools, and strategies fueling the next generation of pickleball clubs.
Pickleball is booming, but the game itself is only part of the revenue equation. The real growth engine for pickleball venues lies in how they combine play with hospitality. From casual leagues to corporate outings and social mixers, food and beverage sales, event packages, and efficient operations often determine whether a night of pickleball is fun AND profitable.
Pickleball has exploded in popularity, and courts are filling up across the country. But operators are realizing something critical: courts alone don’t pay the bills. What separates the thriving venues from the rest is how they blend sport with hospitality. Food and beverage (F&B) offerings are emerging as the true engine of growth, delivering steady revenue streams that extend beyond court rentals and ensure long-term viability.
Arlington, VA —September 24, 2025 GoTab, the leading entertainment commerce platform, today announced its integration with DishOut, the gratuity management and distribution platform, to deliver a fully connected service and payroll solution for high-energy, multi-zone venues. The partnership is already making an impact at fast-growing pickleball bar and lounge brands across the Southeast U.S.
GoTab has officially made its Australia debut. The entertainment commerce platform and Point of Sale (POS) system that powers many of North America’s most dynamic restaurants, breweries, and entertainment venues is now live Down Under. Our first case study there comes straight from Melbourne’s creative dining scene, where a pair of industry titans have opened a brasserie and cocktail bar unlike anything else on Lygon Street.
GoTab, the leading entertainment commerce platform designed to power complex, high-volume operations, today announced its newest integration with EvergreenHQ.com, a best-in-class beverage inventory and digital menu management platform. The integration enables hospitality operators to automatically sync live draft lists, streamline menu updates, and provide real-time visibility across all beverage operations.
A new venue is making waves in the Southeast’s entertainment scene, and it’s called Crush Yard pickleball bar and lounge. With two locations open and a third on the way, the brand has found the winning formula for attracting everyone from seasoned pickleball players to first-timers. By pairing exceptional hospitality with the energy of the nation’s fastest-growing sport, Crush Yard creates an experience that keeps guests coming back. Pickleball is in a rapid growth phase, and the venue provides a family-friendly, community-focused space with great food and programming for everyone.
Payment processing is one of the least understood, but most critical, aspects of running a hospitality business. Whether you operate a restaurant, brewery, hotel, or family entertainment center, the fees you pay to accept credit and debit cards can quietly erode your margins. The reality is that the way you structure your payment strategy can make a measurable difference to your bottom line.
This issue of Grow with GoTab covers best practices from dine-in theaters that are streamlining service without disrupting the movie experience, plus an integration spotlight on how Mews + GoTab deliver seamless Direct PMS Sync. We share what’s next with our “Brewed Different” panel at the Virginia Brewers Conference, focused on winning over Gen Z, and highlight our September sales promotion—sign up by Sept. 30 to get a full POS hardware bundle.
Running a hospitality business today is no small feat. From unpredictable costs to competitive labor markets, operators are constantly looking for ways to protect margins without compromising on quality. That’s why GoTab has partnered with Buyers Edge Platform—a leader in foodservice rebates and purchasing power—to give our customers a smarter way to save on the products they already buy.
In today’s hospitality landscape, the point of sale is no longer just a cash register with a touchscreen. For food halls, breweries, and multi-concept venues, the POS has become the central nervous system — routing orders, tracking tabs, managing events, integrating with booking systems, and even enabling advanced tools like RFID ordering and payment.
Fall is the perfect season to cozy up with a good movie, whether it’s a Halloween horror classic, a sweeping drama, or the latest superhero blockbuster. For dine-in theaters, it’s also a golden opportunity to deliver a guest experience so seamless and so immersive, that technology disappears into the background leaving only the magic of the movie and the memory of great food and service.
In 1926, Abraham and Morris Schulman opened their first theaters in Bryan, Texas. Nearly 100 years later, Schulman Theatres remains one of the rare family businesses to reach its centennial, now run by fourth and fifth generation owners Morris, Jacob, Nathan and Clayton Schulman. Today, the company operates seven locations across Texas and is opening its first out-of-state venue in Little Rock, Arkansas, in Fall 2025.
