GoTab Powers Flexible Service at Washington D.C.’s Maketto
Maketto is a 6,000-square-foot communal marketplace located in Washington, D.C., combining retail, restaurant, bar, and cafe experiences. Spanning two connected buildings, a courtyard, a roof deck, and a catwalk, Maketto’s modern, minimal aesthetic creates a welcoming atmosphere where guests can explore, dine, shop, and relax.
GoTab Powers Flexible Service at Washington D.C.’s Maketto
Overview - A Communal Marketplace Rooted in Versatility
Maketto is a 6,000-square-foot communal marketplace located in Washington, D.C., combining retail, restaurant, bar, and cafe experiences. Spanning two connected buildings, a courtyard, a roof deck, and a catwalk, Maketto’s modern, minimal aesthetic creates a welcoming atmosphere where guests can explore, dine, shop, and relax.
Maketto’s vision was to create a space where everyone feels at home—whether enjoying a coffee and pastry, having dinner, discovering new fashion items, or working quietly in the cafe. To support efficient operations and maintain its unique, communal hospitality, Maketto needed a flexible technology partner that could adapt to its evolving service needs.
Situation - Adapting to Changing Service Models
Since partnering with GoTab in 2020, Maketto has experienced significant changes in how they serve guests. Initially, during the pandemic they leveraged GoTab’s QR code mobile ordering to streamline service with reduced staff. This solution allowed guests to order and pay directly from their phones, minimizing contact while keeping operations smooth.
As the business environment evolved, Maketto recognized the need to shift from mobile-only ordering to a full-service model that better matches their vibrant space. With multiple levels and interconnected areas, Maketto required a POS system that could support both stationary and handheld service while allowing staff to move freely and efficiently throughout the property.
Solution - A Flexible POS for Evolving Needs
Maketto implemented GoTab’s All-in-One POS and Handheld POS systems to support its updated service model. The stationary POS serves as a central hub for transactions at fixed points, while the handheld POS devices give staff the flexibility to navigate the large, multi-level space. This hybrid approach allows Maketto to maintain efficient, guest-centric service while adapting to the dynamic flow of guests.
With GoTab’s handheld POS systems, staff can deliver a full-service experience while moving seamlessly between the restaurant, bar, and cafe areas. The Kitchen Display System and Manager App further enhance operational efficiency by streamlining kitchen coordination and giving managers real-time insights, making the entire system more intuitive and effective.
“When we got into the backend of it with the KDS and Manager App, it was a complete game changer for us. Our staff loves it and sings its praises.” — Maketto Management
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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