Best Practices

GoTab's Impact on Streamlining Hotel Operations

In the fast-paced world of hospitality, providing exceptional guest experiences while optimizing staff productivity is key to success. GoTab, a leading hospitality technology platform, offers innovative solutions that seamlessly blend technology and in-person hospitality. With GoTab, hotels can take the edge off weary travelers, enhance convenience, and elevate guest satisfaction. In this article, we'll explore how GoTab can transform hotel operations, enabling staff to deliver exceptional service while maximizing efficiency.

‍Streamlining Guest Experience:

With GoTab, hotels can bring hospitality to the front door of their guests. By integrating GoTab's platform, guests can conveniently plan their trip and pre-order items for delivery upon arrival. This feature not only ensures speed and convenience for guests but also streamlines operations for hotel staff. By enabling guests to pre-order, hotels can better manage inventory, reduce wait times, and provide a personalized experience from the moment guests step foot on the property.

Blending Technology and In-person Hospitality:

GoTab bridges the gap between technology and human interaction, allowing hotels to meet their guests where they are. By implementing GoTab's technology throughout the hotel, you can monetize remote areas that were previously underserved. Whether it's poolside, in-room dining, or other areas, guests can enjoy the convenience of ordering and paying for services directly from their mobile devices. This not only enhances guest satisfaction but also drives revenue opportunities for the hotel.

Real-time Communication and Efficiency:

Efficient communication is vital in delivering exceptional service. With GoTab, hotels can leverage real-time text messaging between staff and guests, eliminating inefficiencies and enhancing service delivery. Whether it's requesting additional amenities, making special requests, or seeking assistance, guests can communicate directly with hotel staff without the need for traditional phone calls or physical interaction. This streamlined communication process improves response times, enhances guest satisfaction, and allows staff to focus on delivering personalized experiences.

Case Study Results: Increased Revenue and Guest Satisfaction:

Pacifica Hotel at Oceanpoint Ranch, known for its breakfast service to nearby hotels, leveraged GoTab to transform its ordering experience. By deploying GoTab QR codes in all the rooms of five participating hotels, Oceanpoint Ranch enabled guests to conveniently place orders and centrally manage everything through the GoTab Kitchen Display System (KDS).

Since the deployment of GoTab QR codes, Oceanpoint Ranch experienced a significant boost in revenue, generating an additional 10%+ revenue. As guests became more familiar with ordering from their room QR codes, the hotel anticipates further growth in revenue. GoTab's user-friendly interface and seamless integration with the Stayntouch system allowed guests to easily close out their check through GoTab or complete payment as a room charge, facilitating a smooth and convenient payment process.

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Labor-Friendly Service Models and Scalability:

GoTab offers labor-friendly service models, enabling hotels to operate with limited staff while providing an interactive and personalized guest experience. Guests can easily track the status of their orders and communicate with staff through the platform's robust features. Additionally, GoTab's scalable solution allows hotels to support in-room QR ordering across multiple partner hotels from a single hotel kitchen, maximizing efficiency and revenue potential.

GoTab is revolutionizing hotel operations by providing a comprehensive platform that enhances staff productivity and guest satisfaction. By taking advantage of GoTab's features, hotels can optimize their operations, monetize remote areas, and elevate the guest experience.

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Learn about our features for Hotels & Resorts and Request a Demo today.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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