Our Story

Designing for Hospitality First Since 2016

Caboose-Brewing-3-story-Mosaic-District

How We Started

How We Started

The idea for GoTab started when co-founder Tim McLaughlin started his first restaurant and brewery in 2015. Having spent the previous 15 years growing and successfully exiting a thriving e-commerce agency, Tim immediately saw areas where his new restaurant could improve operationally while maintaining their high quality of service. 

We identified four problems that better restaurant commerce technology could solve.

How to make it easier for guests to place an order, or reorder an item, without having to flag down a server or wait in line. Solving this problem could result in as much as a 30 percent increase in average cover. 

How to improve the communication between restaurant operators and their guests. Wouldn’t it make sense to be able to address guest issues while they’re still at the establishment.

How to avoid order errors that result in frustrated guests and servers and expensive chargebacks. When guests place their own orders, they’re far more likely to get them right.

How to give guests and servers systems that are inexpensive, functional and easy-to-use. For decades, the restaurant technology category has been dominated by costly, inflexible, hard-to-use systems that limit innovation and burden operators with long-term contracts and hidden costs.

So We Got To Work

GoTab launched in 2016 as a code on the receipt for mobile payment. In 2018, GoTab added on-premise mobile ordering leveraging QR codes. The pandemic dramatically accelerated adoption, as pretty much everyone recognizes and knows how to use QR codes today. Building from the massive adoption of QR-based ordering and payment, our platform now operates as an end-to-end restaurant commerce platform

Now, with support for all service models – full service, quick service, online ordering, curbside pickup and delivery – we help savvy operators optimize their front-of-house service models using cost effective, agile, contactless technology.

Our Purpose

GoTab is powered by dedication to our customers’ needs and wants. We hire people from diverse backgrounds who understand the industry, including restaurateurs, servers, teachers, and engineers. Our focus is supporting our clients by offering 24-hour support, listening to feedback, and recognizing our clients as co-creators of our product. We even apply this approach to our pricing model. We have simple, transaction based pricing, which means we only make money when our customers do. 

For the hospitality industry, this makes us unique. Our largest competitors lock their customers into long-term contracts, complicate and hide their fees, require monthly fees, and have punitive termination clauses. 

Our Values

Excellence

Our work is our passion and we demonstrate attention to detail, pride and the highest quality behind every customer account and each company project we take on.

Transparency

We believe in being honest with our customers and ourselves. We’re willing to be open, trustworthy and truthful in all company dealings.

Curiosity

Our clients rely on our ability to be creative, to think “outside the box”, and to deliver winning solutions. At GoTab, we question the status quo and strive to provide creative solutions to change and improve a mostly immutable industry.

Innovation

Learning by failing is the way we grow. We aren’t afraid of failure if we’re innovating, learning, and moving forward. We push ourselves to try new things both personally and professionally, and share lessons learned with our peers.

Communication

No matter the level an individual is in our organization, we are a team. Effective, professional communication is critical in driving our business forward.

Our Memberships & Partnerships

Branded Strategic Hospitality

Branded Strategic Hospitality  is an investment and advisory platform at the intersection of hospitality, technology, innovation and capital. As experienced hospitality owners and operators, Branded brings value to its partner companies through investment, strategic counsel, and its deep industry expertise and connections.

 

Children of Restaurant Employees

The Children of Restaurant Employees (CORE) organization provides financial relief when a food and beverage employee with children faces a health crisis, injury, death or natural disaster. 

RSPA logo

Retail Solutions Providers Association

RSPA is North America’s largest community of value-added resellers, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. We’re a fit for any organization that’s serious about growth in those markets. Many companies have been members for decades – and we frequently add startup tech companies – because we accelerate their growth and they see the massive ROI RSPA membership offers.

Awards

Collection of devices with GoTab software on screen.

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Scroll to Top