How Much Does It REALLY Cost to Open a Food Truck?

Food trucks offer an exciting opportunity for entrepreneurs to enter the food and beverage industry with lower overhead than a traditional restaurant. While the cost to launch a food truck business can vary widely, understanding the true financial investment is essential to long-term success.

For those purchasing a fully equipped food truck, many of the major upfront costs—like grills, fryers, refrigerators, and ventilation—are already included. However, operators still need to budget for permits, branding, initial inventory, staffing, and technology to ensure a smooth launch. Additionally, some trucks may require modifications or extra equipment to optimize efficiency and meet health and safety regulations.

The Real Cost of Starting a Food Truck

The total cost to open a food truck typically falls between $50,000 and $150,000, depending on location, truck size, and business needs. Below is a breakdown of the most critical expenses.

1. The Food Truck: $50,000 – $100,000

A fully equipped food truck generally costs between $50,000 and $100,000, depending on its size, condition, and included equipment. Purchasing a used truck at the lower end of this range can be cost-effective, but operators should factor in potential repairs and compliance upgrades.

For those opting to lease a truck, costs can range from $2,000 to $3,500 per month, which can reduce upfront expenses but add long-term operating costs.

2. Permits, Licenses, & Insurance: $5,000 – $25,000

Food truck regulations vary by city and state, and obtaining the necessary licenses and permits is often one of the most time-consuming steps in the startup process. Common costs include:

• Business license – $50 – $500
• Food truck permits – $500 – $5,000
• Health department permits – $500 – $2,000
• Fire inspection and safety certification – $100 – $1,000
• Parking permits – $1,000 – $5,000 annually in some cities
• Insurance (liability, vehicle, workers’ comp) – $3,000 – $10,000 per year

Researching local requirements early can prevent costly delays and unexpected expenses.

3. Initial Food & Inventory Costs: $2,000 – $10,000

The first food order will depend on menu size, pricing strategy, and portioning. In addition to food costs, operators should budget for:

• Disposable packaging and utensils – $500 – $2,000
• Cleaning supplies and sanitation products – $200 – $1,000

Ongoing food costs will typically account for 30% – 35% of revenue, so managing inventory efficiently is key to profitability.

4. Technology & POS System: $500 – $2,000

A reliable point-of-sale (POS) system is essential for fast service and accurate order processing. Food trucks can expect to spend $500 to $2,000 on POS technology, including:

• Online ordering to allow customers to place orders ahead of time
• Kitchen Display Systems (KDS) for efficient back-of-house operations
• Self-service kiosks to reduce wait times and increase order volume
• Mobile POS devices to allow staff to take orders from anywhere

GoTab offers a food truck POS setup that integrates all of these features, providing operators with a streamlined, mobile-friendly solution to handle orders, payments, and customer engagement.

5. Marketing & Branding: $2,000 – $15,000

A strong brand is critical for standing out in a competitive food truck market. Major expenses include:

• Custom truck wrap and signage – $2,500 – $10,000
• Website and online ordering setup – $500 – $5,000
• Social media ads and promotions – $500 – $2,000

Building a loyal following through social media, pop-up events, and partnerships with local businesses can drive consistent traffic and revenue.

6. Labor & Operating Costs: $3,000 – $15,000 per month

Even for owner-operated trucks, labor costs become a factor as the business grows. Most food trucks operate with two to four employees, with wages typically ranging from $15 – $25 per hour depending on location.

Additional ongoing expenses include:

• Fuel – $500 – $1,500 per month
• Commissary kitchen rental (if required by law) – $1,000 – $3,000 per month
• Maintenance and repairs – $500 – $2,000 per month

Managing these costs effectively ensures sustainable profitability as the business scales.

Additional Equipment & Modifications: $5,000 – $30,000

Even if the truck comes with standard kitchen equipment, additional modifications may be needed to improve workflow, efficiency, and compliance. Common upgrades include:

• Upgraded refrigeration for expanded menu options – $2,000 – $7,000
• Extra storage (shelving, cold storage) – $500 – $3,000
• Fire suppression system upgrades – $2,000 – $6,000
• Additional cooking appliances (steamers, griddles, fryers) – $3,000 – $10,000
• Generator replacement for better energy efficiency – $5,000 – $15,000

Making these modifications before launch can prevent costly operational disruptions down the road.

Total Estimated Startup Cost: $50,000 – $150,000

While launching a food truck is more affordable than opening a restaurant, it still requires a significant investment in permits, equipment, technology, and marketing. Successful operators plan carefully, manage costs efficiently, and invest in tools that improve service and profitability.

By leveraging GoTab’s food truck POS system—which includes online ordering, KDS, kiosks, and mobile payments—food truck owners can streamline operations, improve order accuracy, and enhance customer convenience.

For those ready to enter the food truck industry, thorough planning and smart investments in technology and branding can make all the difference between a short-lived venture and a thriving mobile food business.

Request a demo today to learn more