Making The Connection Between Your POS & Marketing Platforms
With the GoTab integration within Klaviyo, operators can use first-party GoTab ordering data (i.e. name, email, viewed menus/products, average order totals, and more) in your marketing campaigns. Create custom segments based on event data like the number of items guests have ordered or viewed, VIP status, total order values, and more. From there, you can use Klaviyo to send highly-targeted emails and texts to these segments. Klaviyo and GoTab features work in tandem to help operators optimize their marketing efforts to the right audience.
THE GOTAB ADVANTAGE
GoTab empowers consumers with contactless technology that puts them in control of their dining experience. GoTab operators run lean, profitable hospitality operations with easy-to-use restaurant commerce tools. With contactless ordering, contactless payment, and all-in-one POS, GoTab streamlines hospitality operations for consumers and operators.
THE KLAVIYO CUSTOMER PLATFORM
• Put your ideas into action fast with all your behavioral and performance data in one place, for use across all your marketing channels.
• Reach your customers with personalized messages and automatically trigger the right message at the right time based on dates, events, contact lists, and segments. Conditional splits, filters, and A/B tests help you target, optimize, and grow.
• Target messages using any combination of events, profile properties, predicted values, and any other customer data you’ve pulled into Klaviyo from GoTab.
• Stay two steps ahead by forecasting customer lifetime value, churn risk, gender, optimal send time, and personalized product recommendations.
• Track your performance and spot areas for improvement, all on the same platform you use to store data and send messages.
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