Case Studies

A Craft Brewery Revolution in Dallas, Texas


In 2013, the brewing landscape of Dallas, Texas, saw a groundbreaking transformation as Community Beer Co. opened its doors. Founded by Kevin Carr, a veteran homebrewing enthusiast of over 15 years, this audacious venture emerged to fill a void in the Dallas beer scene. Fast forward to today, and Community Beer Co stands as the 3rd largest independent brewery in Texas, spanning over 70,000 square feet of beer-inspired wonder. From its two-story taproom exuding warmth, to the enchanting biergarten, delectable dishes, and captivating live music, it's a haven for all things beer. And with the recent addition of a kitchen, it has evolved into a culinary gem, harmoniously blending exceptional dishes with finely crafted brews. Community Beer Co has become a hub where passion, innovation, and community intertwine to create something truly extraordinary in Texas.

The Situation

Faced with the daunting task of managing a sprawling 70,000-square-foot venue, including a newly added kitchen, Community Beer Co. found itself at a crossroads. The existing POS system fell short in providing a seamless and scalable hospitality experience across the entire property, leaving gaps in service and potentially compromising the guest experience. To bridge this gap and usher in a new era of streamlined operations, Community Beer Co. turned to GoTab's innovative solutions, recognizing the need for a transformative approach beyond conventional staffing approaches and legacy POS systems.

The Solution

Kevin, a seasoned professional in the software industry, embarked on a quest to find a Brewery POS solution that resonated with his tech-savvy sensibilities. Armed with his extensive experience, he meticulously researched and tested various systems, all in pursuit of the perfect fit for Community Beer. It became evident that the scale of the property and the need to efficiently handle high volumes of guests required an innovative solution. Enter GoTab.

Community Beer had a pressing need for a system that could offer guests a user-friendly and seamless ordering experience across the property. GoTab's mobile and QR ordering feature heralded a paradigm shift, empowering guests to take charge of their orders, share tabs with ease, and accommodate sizable groups effortlessly. This innovation liberated the staff, allowing them to focus on delivering unmatched hospitality while sparing guests the hassle of waiting in long lines. The results were astounding: a 15% increase in check size, all while keeping labor costs in check.

The mobile ordering system brought about a transformative two-way communication feature, a critical need for a property of this magnitude. Guests could now receive real-time, customized updates directly on their mobile devices, fostering direct communication between kitchen and front-of-house staff without the need for constant back-and-forth trips.

“With 50-60% of orders flowing through QR codes during peak hours, the labor-saving benefits were substantial,” says Kevin Carr, Owner.

Furthermore, the addition of a kitchen prompted the adoption of GoTab's KDS Kitchen Display System, proving to be a tremendous asset for Community Beer. Features like flexible routing, real-time menu updates, and streamlined order expediting have ushered in a new era of kitchen efficiency. Additionally, GoTab's Manager App offers seamless management on the go, providing insights into day-to-day business activities, product modifications, sales analysis, and menu changes.

Community Beer's partnership with GoTab has not only optimized their operations but also elevated the guest experience, setting new standards in the world of brewery hospitality.

The Benefits

Increased Check Average - Remarkable impact on profitability and guest spending - 15% boost in spending compared to the previous POS provider.

Enhanced Guest Experience - GoTab ensures user-friendly ordering interactions with features such as real-time text communication and shared tabs that allow for elevated staff interactions and enhanced hospitality. 

Labor Efficiency - With the introduction of a hybrid service model of counter- table- and QR-ordering, staff can seamlessly serve large parties across the vast property while eliminating long lines.

Streamlined Management - The GoTab Manager App allows for flexible management on-the go, allowing for detailed reporting, menu & inventory management, and custom loyalty segments, all from any internet enabled device.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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