Overview
Situated in the heart of historic Fredericksburg, Texas, Altstadt Brewery is a haven where patrons can relish world-class beer, live music, and the serene beauty of Texas sunsets in the Biergarten, all complemented by delightful Bavarian-inspired cuisine. The brewery boasts inviting spaces, including a taproom, restaurant, biergarten, grand hall, and an exclusive private rathskellar, offering a diverse and immersive experience that seamlessly blends Old-World European charm with Texas hospitality.
The Situation
Altstadt Brewery encountered unique challenges in post-pandemic staffing, particularly in maintaining consistent staffing levels across its expansive 50,000 sq. ft. taproom and grand hall. Navigating fluctuating volumes efficiently and offering diverse menus in vast seating areas required a solution beyond traditional staffing models and legacy POS systems. This led Altstadt Brewery to seek GoTab's innovative solutions.
The Solution
The collaboration with GoTab heralded a transformative phase for Altstadt Brewery. GoTab's versatile Brewery POS seamlessly integrated with the beer garden and grand hall, unlocking the potential to curate distinct menus tailored to specific locations, thereby elevating the guest dining experience.
Addressing post-pandemic operational challenges, including labor constraints and the sheer scale of the establishment, necessitated an adaptable approach—making GoTab the unequivocal choice. The deployment included GoTab's Handheld POS for the 150-seat restaurant and pioneering mobile ordering functionalities for the taproom and beer garden. The incorporation of QR codes and mobile ordering heralded a paradigm shift, empowering guests to assume control of their orders, facilitating tab sharing, and effortlessly accommodating sizable groups. This innovative approach liberates the staff, allowing them to channel their energies into delivering unparalleled hospitality.
“GoTab has it all for the size of our operations and is really made to fit the needs of our unique venue.”
Philippe Verain Director of F&B
Staff morale soared as they witnessed a surge in tips, an increment of up to 50%, attributed to their enhanced efficiency in managing multiple tables, courtesy of GoTab's hybrid model. Moreover, this shift in operational dynamics culminated in a 13% uptick in sales post-implementation.
“Our team loves that we can easily accommodate groups of 20 to 30. Thanks to GoTab, the staff is able to have more sections than with the previous POS provider.”
Philippe Verain, Director of F&B
The GoTab Manager App and Dashboard emerged as invaluable assets, offering unparalleled customization capabilities. The intuitive interface of the Manager App, combined with its robust reporting features, provided management with a comprehensive overview and granular insights into operations, reaffirming its position as a game-changer in modern hospitality management.
The Benefits-
Increased Revenue
Remarkable impact on profitability and guest spending - 13-15% boost in food and beverage spending compared to the previous POS provider.
Labor Efficiency
With the introduction of the Pocket POS and mobile ordering, staff can seamlessly serve large parties across the vast property.
Enhanced Guest Experience
GoTab ensures user-friendly interactions with features such as real-time text communication and shared tabs that allow for elevated staff interactions.
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