Increased Profits and Seamless Hospitality at Altstadt Brewery
Situated in the heart of historic Fredericksburg, Texas, Altstadt Brewery is a haven where patrons can relish world-class beer, live music, and the serene beauty of Texas sunsets in the Biergarten, all complemented by delightful Bavarian-inspired cuisine.
Overview
Situated in the heart of historic Fredericksburg, Texas, Altstadt Brewery is a haven where patrons can relish world-class beer, live music, and the serene beauty of Texas sunsets in the Biergarten, all complemented by delightful Bavarian-inspired cuisine. The brewery boasts inviting spaces, including a taproom, restaurant, biergarten, grand hall, and an exclusive private rathskellar, offering a diverse and immersive experience that seamlessly blends Old-World European charm with Texas hospitality.
The Situation
Altstadt Brewery encountered unique challenges in post-pandemic staffing, particularly in maintaining consistent staffing levels across its expansive 50,000 sq. ft. taproom and grand hall. Navigating fluctuating volumes efficiently and offering diverse menus in vast seating areas required a solution beyond traditional staffing models and legacy POS systems. This led Altstadt Brewery to seek GoTab's innovative solutions.
The Solution
The collaboration with GoTab heralded a transformative phase for Altstadt Brewery. GoTab's versatile Brewery POS seamlessly integrated with the beer garden and grand hall, unlocking the potential to curate distinct menus tailored to specific locations, thereby elevating the guest dining experience.
Addressing post-pandemic operational challenges, including labor constraints and the sheer scale of the establishment, necessitated an adaptable approach—making GoTab the unequivocal choice. The deployment included GoTab's Handheld POS for the 150-seat restaurant and pioneering mobile ordering functionalities for the taproom and beer garden. The incorporation of QR codes and mobile ordering heralded a paradigm shift, empowering guests to assume control of their orders, facilitating tab sharing, and effortlessly accommodating sizable groups. This innovative approach liberates the staff, allowing them to channel their energies into delivering unparalleled hospitality.
“GoTab has it all for the size of our operations and is really made to fit the needs of our unique venue.”
Philippe Verain Director of F&B
Staff morale soared as they witnessed a surge in tips, an increment of up to 50%, attributed to their enhanced efficiency in managing multiple tables, courtesy of GoTab's hybrid model. Moreover, this shift in operational dynamics culminated in a 13% uptick in sales post-implementation.
“Our team loves that we can easily accommodate groups of 20 to 30. Thanks to GoTab, the staff is able to have more sections than with the previous POS provider.”
Philippe Verain, Director of F&B
The GoTab Manager App and Dashboard emerged as invaluable assets, offering unparalleled customization capabilities. The intuitive interface of the Manager App, combined with its robust reporting features, provided management with a comprehensive overview and granular insights into operations, reaffirming its position as a game-changer in modern hospitality management.
The Benefits-
Increased Revenue
Remarkable impact on profitability and guest spending - 13-15% boost in food and beverage spending compared to the previous POS provider.
Labor Efficiency
With the introduction of the Pocket POS and mobile ordering, staff can seamlessly serve large parties across the vast property.
Enhanced Guest Experience
GoTab ensures user-friendly interactions with features such as real-time text communication and shared tabs that allow for elevated staff interactions.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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