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Are You Ready for the Big Game?

It’s just shy of 3 weeks to the Big Game. Do you have a plan? It comes down to people, process and technology. If you’re lucky, the people and the processes are part of your DNA. But what about your tech?

With GoTab, you can increase your speed of service without adding staff. Here are just a few ways how:

1. Seamless Tabs

While you’re not necessarily looking to flip tables quickly on the big night, you certainly don’t want guests to get frustrated waiting for a server’s attention. GoTab is the only platform that allows a guest to move from the bar to the table without closing out a check. This offers two unique benefits:

  • It saves you money by lowering your transaction costs. When guests keep the tab opened until the game is over, all of their charges come through on one transaction.
  • It lets servers focus on …  the service. Novel concept right? When they can quickly add to or adjust a guest’s Tab they save valuable time.

2. Quick Reordering

gotab on phone

With GoTab's Quick reordering capability, you can keep the drinks and appetizers flowing.

By eliminating the need to waive down a server, guests get to order whatever and whenever they want. This can add an average of 35 % to every guest check.

3. Real-Time Live Support

support methods

Because problems never happen during business hours and nobody ever wants to talk to a bot, the GoTab Customer Success Team is available 24 hours a day via chat support, phone, text, email and social media. 

4. Batch Ordering

KDS screen

With our Batch Ordering feature, you’ll be able to see all orders coming in from the same table on your KDS. We let you do things like dispatch a whole ticket, individual items, and batched tickets, the kitchen has complete flexibility and total control.

5. Notices

notices

The Big Game is a great opportunity to create a relationship with first-time visitors and give them a reason to return. With GoTab Notices, you can show them an offer they can’t resist. When a new visitor scans a QR, trigger a Notice that pops exclusively for them. Offer a coupon for their first Growler order. This gives them a reason to place a larger order while at your venue, and a reason to return for a refill at a later date.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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