News & Press

Contactless Ordering & Payment for Entertainment

Bringing innovative technology to concert venues, arenas and outdoor entertainment spaces

Arlington, VA, June 28, 2021 – As summer gets underway and restrictions across the country are lifted, GoTab’s technology remains vital for many entertainment venues seeking the efficiency and ease of contactless ordering and payment capabilities for the season’s festivals, concerts and performances. A true cloud-based solution, GoTab puts hospitality first and allows for fast, cost-efficient and seamless deployment in venues large and small.

Giving Guests Control Over The Ordering Process

GoTab provides guests with tremendous control over their food and beverage orders, giving them more time to enjoy the shows they’re attending, and eliminating having to stand in line or flag a server. Whether enjoying an intimate concert, an outdoor production, or a headlining performance, guests can use QR code ordering and, in just a few minutes and with no app needed, grab their drinks or food (or receive at their seat), and devote their full attention to the show. Long lines at the bar or concession stands are eliminated, orders are more precise and delivered to guests faster.

Operating in a Tight Labor Market

Some venues, such as Helium Comedy Club, and Lake Arrowhead Village, require guests to stay seated throughout the performances. With less staff available to take orders, GoTab’s smart technology allows venues that take on a larger footprint than standard restaurant operations to automatically dispatch orders to the bar or kitchen directly from guests’ phones, maximizing food runner efficiency and service. By removing order-taking from their duties, GoTab lets servers focus on delivering orders quickly and ensuring customer satisfaction, leading to higher check totals and more satisfied guests.

Seamless Menu Management

In anticipation of the reopening of entertainment venues, the GoTab team developed enhanced capabilities designed to assist operators with service efficiency, order volume management, and reporting. With GoTab’s master menu management features, venues can use the platform for multiple food and beverage vendors. They can also offer hybrid ordering models, giving customers the option to select delivery to a particular spot within the venue, pick-up or counter-serve. Thanks to GoTab’s unique zone capabilities and dynamic item routing, food runners know exactly when and where to deliver the food and beverage items, providing customers with fast and reliable service. The integrated commerce platform is also perfect for managing high-volume operations, automatically dispatching orders to the appropriate BOH stations on the Kitchen Display System. Enhanced options created in the GoTab Manager App, allowing operators to create custom reports by revenue center, tracking performance within each pre-designated service area at the venue.

As venues reopen for festivals, concerts and more entertainment this summer, GoTab is the perfect solution to equip venues of all sizes with contactless ordering and payment features. The cloud-based solution can be deployed in just a few days, with little or no hardware needed to be fully operational.

dynamic pricing

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here or learn more at

Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

Watch Now →
Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

Watch Now →

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Request a Demo